Last week, Radio Mirchi and My FM announced the launch of their stations in the cities of Kolhapur and Bilaspur respectively.
My FM, the radio station network of Synergy Media Entertainment Limited (SMEL), which is a fully owned subsidiary of the Bhaskar Group, is the first private FM radio station in Bilaspur. This is the network’s 12th station nationally, and first in Chattisgarh. The Group has five more stations left to be launched in the cities of Raipur, Jabalpur, Nagpur, Jodhpur and Kota. With the launches in these remaining cities, the Group’s network plans for the 17 cities it has license to operate in, will be completed.
Speaking on the launch, Harrish M Bhatia, Business Head, My FM, said, “Chattisgarh offers us an interesting market to operate in. Bilaspur is witnessing rapid infrastructural development and is fast emerging as a cosmopolitan city. This is just the right time for us to launch our station in the city, making the most of the city’s uplifting stature.”
Viplove Gupte, National Programming Head, My FM, added, “People from diverse cultures and backgrounds make Bilaspur a challenging market for us. The content of the radio station has been decided after extensive research, to match the preferences of the listeners.”
Bilaspur is the second largest city of Chattisgarh, and is one of the most well-connected cities with the South East Central Railway headquartered here.
Radio Mirchi announced the launch of its station in Kolhapur last week. After the commencement of its operation in Kolhapur, Entertainment Network (India) Limited (ENIL) will roll out nine more radio stations by the end of this year.
Commenting on the launch in the city, Nandan Srinath, COO, ENIL (Radio Mirchi), said, “It’s truly a proud moment for Radio Mirchi with the station launch in Kolhapur. We plan to expand rapidly and the West zone is an important market for us. We expect the Mirchi style of programming of Radio Mirchi to revitalise radio in Kolhapur, just the way we have been able to win the loyalty of listeners in Mumbai, Delhi, Kolkata and other cities.”
Sushant Nayar, Station Head, Radio Mirchi Kolhapur, added, “Kolhapur is a perfect blend of the new with the old, and the city is an important centre of Marathi film industry. Radio Mirchi in Kolhapur, like all its other stations, will have localised programming content with local news that you can use everyday, every hour. We are confident of winning the people of Kolhapur with our unique programming and fabulous music.”
Radio Mirchi FM will broadcast a diverse mix of shows including ‘Hello Kolhapur’, ‘Khoobsurat’, ‘Total Filmi’, ‘Bumper to Bumper’ and other special weekend shows, including ‘Sunday Ko Shut-up’. In this show, listeners can listen to their favourite songs back-to-back without any jock talk.