Ahmedabad, Aurangabad and Amritsar will each have one more FM station to tune into. Private FM radio players have been quite regularly announcing the launch of their new stations in the Phase II of FM licensing in various cities. The three cities now have a new entrant in the form of Radio City, Radio Mirchi and My FM, respectively.
Radio City launched its ninth station in the country in Ahmedabad last week. Apurva Purohit, CEO, Radio City, noted that Ahmedabad was a very important market for the radio player. “We have always catered to our audience’s demands while leveraging international radio expertise. At Radio City, we give and will continue to give world class, yet localised content to our listeners. We are certain that the success and listener connect we have enjoyed in our other markets will be duplicated in Ahmedabad as well,” she said.
Radio Mirchi announced the launch of its latest radio station in Aurangabad last week. Commenting on the recent Radio Mirchi launches at various cities, Nandan Srinath, COO, ENIL (Radio Mirchi), said, “We plan to expand rapidly, and the West zone is an important market for us. We expect the ‘mirchi’ style of programming of Radio Mirchi to revitalise radio in Aurangabad, just the way we have been able to win the loyalty of listeners in other cities.” After the commencement of operations in Aurangabad, Radio Mirchi is set to roll out 12 more radio stations by the end of this year.
My FM was the third player in the country to go on-air over the week. Launched in Amritsar, this launch was the seventh for Synergy Media Entertainment Limited (SMEL). Harrish M Bhatia, Business Head, My FM, pointed out that with Amritsar, the company has completed all its Punjab launches. “Punjab is considered P1 market for every category, so it adds a lot of value to our offerings. Now, we are looking forward to a good response from our advertisers too. We have been present in Punjab for quite some time now, and our team understands the market and the customers very well. I am sure that we will be number one in the city from day one,” he elaborated.