Euro RSCG PR & Events has bagged the PR mandate for Carzonrent, a Hertz rental company. Euro RSCG PR & Events has been signed on for a period of one year to handle PR for Carzonrent’s car rental division, operating lease & fleet management and radio taxi businesses.
Carzonrent has been running the premium and luxury segment of cars for over six years now and has become one of the largest car rental players in the market.
Rajiv K Vij, CEO, Carzonrent India, said, “We chose Euro RSCG PR & Events as they demonstrated their understanding of our business. They have the right people, passion and enthusiasm to provide the support we need to expand the Hertz and Easy Cabs brands successfully in India.”
Tara Kapur, Vice President, Euro RSCG PR & Events, said, “We are really excited to be working on this account. Our winning combination of creativity, professionalism and dedication helped us win the business. Our commitment is to deliver the world’s best creative business ideas to all our clients.”