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Televisions turning Print shy, says AdEx study

Televisions turning Print shy, says AdEx study

Author | exchange4media News Service | Monday, Aug 02,2004 8:57 AM

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Televisions turning Print shy, says AdEx study

Television Advertising on print has witnessed a steep plunge of 38% in the first half of 2004, compared to the last year, though a marginal downtrend was continuing over the last four years, says an AdEx analysis.

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