Pradesh Today, the Hindi daily from Madhya Pradesh, has re-launched its Gwalior edition. This is the sixth edition of Pradesh Today, which is already present in cities such as Bhopal, Indore, Jabalpur, Rewa and Katni.
A massive promotion drive has been launched to announce the Gwalior edition. The entire city was painted red with banners, hoardings and slogans of Pradesh Today.
“The Gwalior edition is running since the last three years and the circulation has now settled to well over one lakh copies daily. Hence, it is more appropriate to call it a re-launch. We strive to be as grounded, as responsive and as close the true essence of journalism as possible. That has been our core guiding line since the very beginning,” said Satish Pimple, Vice President, Pradesh Today.
The group has come up with different introductory offers for all new and current readers. The entire promotion campaign comes with the tag line ‘Poora Sach, Behichak’ to make an impactful connect with the readers.