Top Story

e4m_logo.png

Home >> Media – Print >> Article

Pradesh Today re-launches Gwalior edition

06-August-2013
Font Size   16
Pradesh Today re-launches Gwalior edition

Pradesh Today, the Hindi daily from Madhya Pradesh, has re-launched its Gwalior edition. This is the sixth edition of Pradesh Today, which is already present in cities such as Bhopal, Indore, Jabalpur, Rewa and Katni.

A massive promotion drive has been launched to announce the Gwalior edition. The entire city was painted red with banners, hoardings and slogans of Pradesh Today.

“The Gwalior edition is running since the last three years and the circulation has now settled to well over one lakh copies daily. Hence, it is more appropriate to call it a re-launch. We strive to be as grounded, as responsive and as close the true essence of journalism as possible. That has been our core guiding line since the very beginning,” said Satish Pimple, Vice President, Pradesh Today.

The group has come up with different introductory offers for all new and current readers. The entire promotion campaign comes with the tag line ‘Poora Sach, Behichak’ to make an impactful connect with the readers.
 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign