As per survey conducted by ORG, Philips India (PIL) is likely to end financial year 2001 with a marginal increase in the competitive colour television (CTV) segment. The company's market share has gone up from 4 per cent (unit wise) to 4.8 per cent at the end of third quarter ending September 30.
PIL has 33 per cent market share, in 21 inches its 7 per cent and overall we have 10 per cent in real flat category. In the audio system, PIL has also done relatively well. It has now 35-36 per cent market share in that segment.
Philips, which has a relatively stronger presence in the eastern market, introduced a 17 inch PC monitor under Lightframe II brandname. Billed as a product which would provide same quality of sharpness and brightness that of a TV, this monitor would cost Rs 16,900.
Simultaneously, it launched a 15 inch PIP 4-in-1 LCD monitor, with a price tag of Rs 69,000, that can double up as television monitor. PIL would take up this products to other parts of the country in the next quarter.
Philips has 4.5 per cent market share in the monitor segment in India. The company has sold 50,000 sets between January and October.
Our typical marketing budget is usually 10 per cent of the topline spend
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