Media and entertainment industry veteran, Amrish Sethi, has been appointed as Creative Director, Original Productions (Turner International India Pvt Ltd). This was announced by Anshuman Misra, Managing Director, Turner International India.
Sethi, who will be based in Mumbai, will head the Original Productions unit that has already developed and produced four local productions – Prime Pogo, Pogo Amazing Kids Awards, M.A.D, and the recently launched game show, Bam! Bam! Bam! Gir Pade Hum.
As Creative Director, Original Productions, Sethi will oversee all future and on-going India-based productions for Turner. His key responsibilities include identification and commissioning of suitable third party formats and development of new original formats for Pogo, as well as supervision of all production personnel such as series producers, writers, art directors, music directors, and talent, among others.
For Pogo, Sethi will work closely with Elias Kazmi, Director, Production & Operations. They will work together to strengthen the Network’s original productions.
Sethi has wide-ranging experience in radio, television, production, direction, scripting, etc, having worked in the media and entertainment industry for over a decade. He has worked with several media companies like Zee Network, Channel V, and TV 18. Prior to joining Turner, Sethi had worked with Radio City as National Head of Programming.