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Sanjay Reddy, Director, Ad Sales, Walt Disney puts in his papers

22-August-2006
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Sanjay Reddy, Director, Ad Sales, Walt Disney puts in his papers

Sanjay Reddy, Director, Ad Sales, Walt Disney Television International (India) (WDTVI), has put in his papers. The development has been confirmed by Walt Disney officials. Reddy would be serving a three-month notice period and is expected to hold his current position in Disney till November 2006. A replacement hasn’t been identified yet.

Explaining more on this, Disney officials said that the present structure had four regional sales heads in place and the structure would prevail until a suitable replacement had been identified.

Commenting on his movement, Reddy said, “It has not been an easy decision to leave a brand that connects with the family. Disney has been an integral part of my profession so far, but there is always a time when one has to expand horizons. I wanted to go beyond just sales and that is the reason why I decided to move on.”

He refused to divulge much on his next destination as of now. All he said was that he would continue to be on the media side of the business.

Reddy has over 16 years of experience in the business today. He joined WDTVI in October 2004, when the channel began its operations in India. Prior to that, he was with India TV as Vice-President, Sales and Marketing. Early in his career, Reddy was associated with various media companies like Bennett & Coleman, ESPN and Sony Entertainment Television.

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