Raktim Das has put in his papers as General Manager-Marketing, Business Division, at the India Today Group. He was with the Group for over 10 years. Das is expected to join Zee Business by March 1 as Business Head.
At the India Today Group, Das has played a key role in the launch of a number of global media brands like ‘Harvard Business Review South Asia’, ‘Men’s Health India’, ‘Scientific American India’ – starting from closely working with the top management in developing business plans for each of these projects to managing, implementing and controlling the complete marketing effort to successfully launch each of these titles. Earlier, he was also responsible for the overall marketing and brand management of ‘Business Today’ magazine.
Das also managed the various event properties of ‘Business Today’ and had the additional responsibility of Event Sponsorship Sales. The ‘Men’s Health India’ launch marketing campaign, spearheaded by Das, won global recognition at the Rodale International Conference 2007. ‘Men’s Health India’ also won the Best Launch Award among all the participating countries with special reference to its launch event and outstanding media reviews.
Commenting on his stint at the India Today Group, Das said, “It was no doubt extended, but it was a very fruitful association for me. I invested the prime time of my career with the India Today Group and I am happy to have been part of the Group during its most aggressive growth phase. For me, it was a different day every day. I got the opportunity to ideate new things, meet new people, work on varied projects, and to continually stretch myself in doing things. So, my job always remained challenging and exciting.”
Das began his career with The Times of India, before moving on to the India Today Group.
Commenting on his new role, Das said, “I am very excited about the new role as there is so much that can be done to extend the leadership position of Zee. It would be a great challenge for me and the objective would be to bring the best to our viewers across the country, innovate and develop path breaking initiatives; and continuously respond to the needs of our business associates and be the most preferred media vehicle for advertisers.”