Top Story

e4m_logo.png

Home >> People Movement >> Article

Radio Mirchi, Chennai, ropes in Balasubramanian as Programming Head

04-January-2007
Font Size   16
Share
Radio Mirchi, Chennai, ropes in Balasubramanian as Programming Head

Radio Mirchi, Chennai, has appointed P Balasubramanian as Head of Programming. Prior to his new assignment Balasubramanian was the Division Head, Radio, WOC. He also had a brief stint with IBN7 where he was a senior correspondent.

Commenting on his new assignment, Balasubramanian said, “Radio Mirchi, Chennai, is already topping the list in Chennai and my focus would be to spice it up a little more. I want Radio Mirchi to break the records and become No. 1 among all Mirchi stations across the country as well as continue its lead position in Chennai.”

Balasubramanian replaces Ramesh S K, who quit Radio Mirchi, Chennai, as Programming Head to join Hello FM, the radio venture of Malar Publications, way back in July 2006.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean