JWT has announced the appointments of Prasanna Kulkarni and Nitin Pradhan, who have joined as Executive Creative Directors. The appointments will aid the agency’s strategic build-up of digital and creative capabilities.
Commenting on Kulkarni’s appointment, Max Hegerman, Digital Head, JWT India, said, “As a digital native, Prasanna brings in an abundance of hands-on digital experience. He will partner with Sushobhan Chowdhury (Head of Digital Strategy) and Rahul Kaul (Technology/ UX Head) to lead and mentor digital-specific core teams in New Delhi and Mumbai, which will support all JWT offices in India.”
Kulkarni, who has over 14 years of experience in advertising, brand strategy and digital media, was leading a creative team at OgilvyOne Worldwide for over five years before joining JWT. He has worked for clients like Orange, IBM, Diageo, Cadbury, Lenovo, HSBC, Hindustan Unilever Ltd and British Airways, to name a few.
On Pradhan’s appointing, Sanjeev Bhargava, Managing Partner, JWT Delhi, said, “Over the long discussions I have had with Nitin, I have found him to belong to the brand of creative people who do not sacrifice diligence, perseverance and detailing on the altar of creative vehemence. The correct mix of all these wonderful traits is what Nitin brings to the table and I am looking forward to working closely with him.”
Pradhan, who moves in from McCann Erickson, has a career spanning over 12 years, where he has worked with some of the leading brands across agencies that include KBC, Tata Sky, Nescafe and Close-Up, among others. He will work closely with Chief Creative Officer Bobby Pawar on special projects, besides handling some of the key brands at JWT Delhi.