The Media Edge will have a new head at the helm of affairs. With Divya Gupta being deputed on an international assignment, Anupriya Acharya from GroupM would take over Gupta's responsibilities. The changes would be effective March 1, 2005.
The developments were confirmed by Rediffusion Chairman Arun Nanda. Gupta who has been heading TME since its inception in 1999 will be relocating out of India on an international assignment. Following exchange4media breaking the news, an official communique later in the day, stated that Gupta would be with TME for the time needed to ensure a smooth handover to Anupriya.
Anupriya was earlier with Mindshare Fulcrum from 2000 to 2004 and brings with her significant experience in strategic planning, a keen understanding of qualitative and quantitative research, media buying, and 360-degree communication channel usage.