Top Story


Home >> Out-of-home >> Article

Video: Jury speaks at OOH Awards 2013

Font Size   16
Video: Jury speaks at OOH Awards 2013

Though 2012 was not one of the best years for the Indian outdoor advertising industry, there were few brands and agencies that went ahead to create striking impressions in the Indian outdoor landscape.

The third edition of exchange4media’s OOH Awards 2013 recognised the best work done in the India outdoor advertising space in 2012. For the first time, the property introduced a non-agency jury. Also, an advisory board was set up that had OOH industry leaders who shared their views on the processes of the property.

The first phase took place online, where the best entries were shortlisted. Out of 400-odd entries, 108 made it to the shortlist and in the final round, where the jury came together, 51 were selected as clear winners.

In a conversation with exchange4media, Alok Bharadwaj, Executive Vice President, Canon India; Amitesh Rao, Director Brand and Media, MTS India; Nalin Kapoor, Senior GM and Group Head – Marketing, Hyundai Motor India; Rajiv Kumar Vij, Managing Director and CEO, Carzonrent India; Shaswati Saradar, Director General, MRUC; and Sudeep Narayan, Marketing and PR Director, Volvo Auto India, who were among the jury panel, shared their judging experiences, gave few suggestions and expressed their opinion on the quality of entries.

To know more on the jury said, watch the video:

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business