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e4m NEONS OOH, 2017: Shortlist Unveiled

17-March-2017
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e4m NEONS OOH, 2017: Shortlist Unveiled


The jury meet of the e4m NEONS OOH Awards 2017 was held on March 16. This year will mark the 7th edition of e4m NEONS Awards for Outdoor Advertising & Digital Signage. The OOH Conference and Awards were established in 2011 to reward excellence in outdoor media with the first six editions being highly endorsed by the industry.


The upcoming edition will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.


The recent jury meet for e4m NEONS OOH Awards 2017 was helmed by Sandeep Kaul, CEO, India Tobacco Division, ITC. Members of the jury included Anand Dubey, Head , Consumer Marketing, IndusInd Bank Limited; Akshali Shah, VP – Strategy & Marketing, Parag Milk Foods; Bharat Kharbanda, Marketing Head, Assistant Vice President, Electric Fans & Home Comfort Business, Usha International; Chandrahas Panigrahi, Sr. Director and Consumer Business Head, ACER; Deepti Dang, Chief Marketing Officer, Printing System, HP India; Kanika Mittal, Director - Brand Marketing and Communications, Reebok India; Manu Seth, Sr. Director, HTC South Asia; Neeraj Bhatia, CMO, Shell Lubricants, India; Nomit Joshi, Head Marketing, Gionee India; Pavan Singh

Head Marketing, Amul; Sarthak Seth, Head - Brand & Marketing Communications,  Panasonic India and Shipra Srivastava, Director- Marketing, OLX India.


Speaking about the entries received this year, Kaul said, “The information that was made available to the jury was very precise, very useful and very relevant. The whole industry seems to be aligned towards sharing information that the jury looks for while trying to choose the best contender, which makes the process easier and more robust.”


 “It was a tough contest, we had a number of brands competing and we were looking at the overall levels of disruption and the level of engagement that the campaigns provided,” said Dubey.



 


Here is the shortlist of entries:








































































































































































































































































































































































































































































































































































































































































































































































































































































101. Innovative Use of Existing Medium

S.NO.

Campaign Title

Brand Name

Agency Name

1

Vodafone_Shower of Happiness

Vodafone India Limited

Kinetic Advertising India Pvt Ltd

2

A green shelter to that made the air better!

Blue Star Air Purifiers

Madison OOH

3

Whatever it Takes

Tata Hexa

Madison OOH

4

Up Above The World So High

Tiago

Madison OOH

5

Ola Share

Ola Share

Milestone Brandcom

6

Billboard Eclipse Innovation

Karmaphal Daata Shani

Active Media Innovations

102. Innovative Creation of a New Medium

S.NO.

Campaign Title

Brand Name

Agency Name

1

Vodafone m-pesa Green Currency

Vodafone India Limited

Kinetic Advertising India Pvt Ltd

2

Dabur Vatika Lajja Kavach

Dabur Vatika

Milestone Brandcom

3

Mukhota - The Life Saving Mask

Work In India

Kinetic Advertising India Pvt Ltd

4

Eighteen Plus a lot more

Eighteen Plus Duets

The Social Street

5

#Mombeagirlagain

Amazon

Rapport Outdoor Media

6

Durga Puja 3D Projection

Sunsilk

Rapport Outdoor Media

7

Angry Birds Movie - Innovative Ambient Campaign

The Angry Birds Movie

Active Media Innovations

8

reliance-digital_1069.html">Reliance Digital Laptop Festival – Bench Innovation

Reliance Digital

Active Media Innovations

103. Best / Innovative Brand Fit within Existing Media

S.NO.

Campaign Title

Brand Name

Agency Name

1

Myntra - Sports Collection

Myntra - Sports Collection

Milestone Brandcom

2

The legend now unleashed

FORD INDIA PRIVATE LIMITED

Kinetic Advertising India Pvt Ltd

3

Airtel Illuminated wall Painting

Airtel

Milestone Brandcom

4

A Landmark Project

Landmark Societies

Madison OOH

5

India's First Energy Efficient Billboard

Hitachi Refrigerators

Posterscope India

201. Most Innovative Use of Digital OOH Media

S.NO.

Campaign Title

Brand Name

Agency Name

1

Vodafone - The Beat of 4G

Vodafone India Limited

Kinetic Advertising India Pvt Ltd

2

Disruptive Out-Of-Home

Zee Zindagi

Ecosys OOH

3

#OneStepCloser BQS #TheBestSign

Standard Chartered Bank

Interspace Communications

4

Billboard Eclipse Innovation

Karmaphal Daata Shani

Active Media Innovations

5

The Real-Time Billboard

Ola Cabs

Ecosys OOH

6

Smile to be Surprised

Britannia Good Day

The Social Street

7

The legend now unleashed

FORD INDIA PRIVATE LIMITED

Kinetic Advertising India Pvt Ltd

202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment

S.NO.

Campaign Title

Brand Name

Agency Name

1

SOCIAL FEET #ONESTEPCLOSER SCMM 2017

Standard Chartered Bank

Interspace Communications

2

SCB Here for good. Cycle.

Standard Chartered Bank

Interspace Communications

3

Mall Activation @ scale

Gionee S6s

Rapport Outdoor Media

4

The Priceless Shirt

Arvind Mills

The Social Street

5

Made for each other

Goodricke

Posterscope India

6

Tea Garden in a store

Goodricke

Posterscope India

301. Best Outdoor Plan - Strategy

S.NO.

Campaign Title

Brand Name

Agency Name

1

Airtel Open Network

Airtel

Milestone Brandcom

2

Recharge with Fresh Air

Vodafone India Limited

Kinetic Advertising India Pvt Ltd

3

Ola Share

Ola Share

Milestone Brandcom

4

India's 1st ROI driven OOH Campaign

Nissan Terrano

Ecosys OOH & OMD

5

Eighteen Plus a lot more

Eighteen Plus Duets

The Social Street

6

Vodafone m-pesa Green Currency

Vodafone India Limited

Kinetic Advertising India Pvt Ltd

7

Dabur Vatika Lajja Kavach

Dabur Vatika

Milestone Brandcom

8

Marvellous Creations Launch

Cadbury Dairy Milk Marvellous Creations

Posterscope India

302. Most Effective Outdoor Plan

S.NO.

Campaign Title

Brand Name

Agency Name

1

Vodafone- Rain Water Harvesting Billboard

Vodafone India Limited

Kinetic Advertising India Pvt Ltd

2

Dabur Vatika Lajja Kavach

Dabur Vatika

Milestone Brandcom

3

Airtel Iluminated wall painting

Airtel

Milestone Brandcom

4

Live your favourite Retro Song

Big Fm 92.7

Milestone Brandcom

5

The Raymond Store. Festivities in Store

The Raymond Store

Madison OOH

401. Telecom Product & services

S.NO.

Campaign Title

Brand Name

Agency Name

1

Recharge with Fresh Air

Vodafone India Limited

Kinetic Advertising India Pvt Ltd

2

Vodafone- Rain Water Harvesting Billboard

Vodafone India Limited

Kinetic Advertising India Pvt Ltd

3

Airtel Open Network

Airtel

Milestone Brandcom

4

Airtel Illuminated wall Painting

Airtel

Milestone Brandcom

5

Inflight Announcement

Gionee

Rapport Outdoor Media

402. Banking, Financial Services & Insurance

S.NO.

Campaign Title

Brand Name

Agency Name

1

WORLD'S FIRST HANDWRITTEN BILLBOARD

Standard Chartered Bank

Interspace Communications

2

IDBI Angry Babies

IDBI Federal Life Insurance

The Social Street

3

#OneStepCloser BQS #TheBestSign

Standard Chartered Bank

Interspace Communications

4

ICICIPru - YOLO

ICICI Prudential Life

Laqshya Media Group

5

SCB Here for good. Cycle.

Standard Chartered Bank

Interspace Communications

6

Do Your Homework

Axis Mutual Funds

The Social Street

7

Fair Play Gold Loan Festival

Muthoot Finance

Posterscope India

403. Entertainment & Media

S.NO.

Campaign Title

Brand Name

Agency Name

1

Ambient Projection & Lighting Campaign

Pink TV Premiere

Active Media Innovations

2

Mobile Based Holographic 3D Ganapati

Star Pravah

Active Media Innovations

3

Eighteen Plus a lot more

Eighteen Plus Duets

The Social Street

4

Happy Dogs Happy Diwali

Carnival Cinemas

The Social Street

5

Disruptive Out-Of-Home

Zee Zindagi

Ecosys OOH

404. Automobiles

S.NO.

Campaign Title

Brand Name

Agency Name

1

Swift Push Your Limit

Maruti Suzuki Swift

Laqshya Media Group

2

Do You Vespa !

Piaggio India Pvt Ltd

Posterscope India

3

Whatever it Takes

Tata Hexa

Madison OOH

4

Ertiga - The LUV Break

Maruti Suzuki Ertiga

Laqshya Media Group

5

#MadeOfGreat Messi Launch

Tata Motors Limited

Interspace Communications

6

Up Above The World So High

Tiago

Madison OOH

7

The legend now unleashed

FORD INDIA PRIVATE LIMITED

Kinetic Advertising India Pvt Ltd

405. FMCG

S.NO.

Campaign Title

Brand Name

Agency Name

1

Dabur Vatika Lajja Kavach

Dabur Vatika

Milestone Brandcom

2

Smile to be Surprised

Britannia Good Day

The Social Street

3

Dynamic LED Signage

Thums Up

Glostar

4

What A Proof Of Waterproofing

Dr Fixit

Madison OOH

5

Perfect whiff... All Day Long

ENGAGE

Madison OOH

6

Relaunch - #FellTheFizz

Appy Fizz

Posterscope India

406. e-Commerce

S.NO.

Campaign Title

Brand Name

Agency Name

1

The Elevator Prank

Ola Cabs

Ecosys OOH

2

Unboxing Happy Moments

Snapdeal

Madison OOH

3

Dynamic OOH

Taxi For Sure

Ecosys OOH

4

Tyohar Bade Dilwala

Amazon

Rapport Outdoor Media

5

#Mombeagirlagain

Amazon

Rapport Outdoor Media

407. Public Service/Corporate Social Responsibility

S.NO.

Campaign Title

Brand Name

Agency Name

1

Recharge with Fresh Air

Vodafone India Limited

Kinetic Advertising India Pvt Ltd

2

Dabur Vatika Lajja Kavach

Dabur Vatika

Milestone Brandcom

3

Mirror - Girls Super League

TImes Girls Soccer League

Laqshya Media Group

4

The Real-Time Billboard

Ola Cabs

Ecosys OOH

5

Ambient Projection & Lighting Campaign

Pink TV Premiere

Active Media Innovations

6

Bring Them Back

Star Jalsha/West Bengal Police

The Social Street

7

Every Life is Important Save the Tiger

Tiger Day 2016

Madison OOH

8

Vodafone m-pesa Green Currency

Vodafone India Limited

Kinetic Advertising India Pvt Ltd

9

Mukhota - The Life Saving Mask

Work In India

Kinetic Advertising India Pvt Ltd

408. Travel & Liesure

S.NO.

Campaign Title

Brand Name

Agency Name

1

The Elevator Prank

Ola Cabs

Ecosys OOH

2

Ola Share

Ola Share

Milestone Brandcom

3

Club Mahindra Kerala - 4D Augmented Reality Engagement

Club Mahindra

Active Media Innovations

4

The BigPack

American Tourister

The Social Street

5

The Real-Time Billboard

Ola Cabs

Ecosys OOH

6

Dynamic OOH

Taxi For Sure

Ecosys OOH

7

Wildcraft- Let it Rain

Wildcraft

Milestone Brandcom

409. Beverages & Food

S.NO.

Campaign Title

Brand Name

Agency Name

1

Organic India

Organic India

Milestone Brandcom

2

Taking the Red Carpet to Dharavi

Britannia

The Social Street

3

Jiyo Lightum Light with Perk at Audio Wala Bus Stand

Cadbury - Perk

Vritti Sloutions Ltd

4

GIVE 100%, LIVE 100%

Riso Oil

Alakh advertising and Publicity Pvt Ltd

5

Krispy Kreme The Mouth Watering Billboard

Krispy Kreme

Laqshya Media Group

411. Others (like corporate/ Consumer Durables/ etc)

S.NO.

Campaign Title

Brand Name

Agency Name

1

Life Story

Wood Arts

The Social Street

2

A green shelter to that made the air better!

Blue Star Air Purifiers

Madison OOH

3

FitBit flaunts technology for fitness at Delhi Airport

Fitbit

TIM Delhi Airport Advertising Pvt. Ltd.

4

Not too hot Not too cold

Blue Star Air Conditioners

Madison OOH

5

Capgemini Project G

Capgemini MyJashn

Laqshya Media Group

501. Synergy Award

S.NO.

Campaign Title

Brand Name

Agency Name

1

Vodafone- Rain Water Harvesting Billboard

Vodafone India Limited

Kinetic Advertising India Pvt Ltd

2

The Real-Time Billboard

Ola Cabs

Ecosys OOH

3

Whatever it Takes and More

Tata Hexa

Madison OOH

4

Star Plus - Siya Ke Ram

Star Plus - Siya Ke Ram

Milestone Brandcom

5

Eighteen Plus a lot more

Eighteen Plus Duets

The Social Street

6

Recharge with Fresh Air

Vodafone India Limited

Kinetic Advertising India Pvt Ltd


 

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