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e4m NEONS OOH, 2017: Shortlist Unveiled

e4m NEONS OOH, 2017: Shortlist Unveiled

Author | exchange4media News Service | Friday, Mar 17,2017 7:59 AM

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e4m NEONS OOH, 2017: Shortlist Unveiled

The jury meet of the e4m NEONS OOH Awards 2017 was held on March 16. This year will mark the 7th edition of e4m NEONS Awards for Outdoor Advertising & Digital Signage. The OOH Conference and Awards were established in 2011 to reward excellence in outdoor media with the first six editions being highly endorsed by the industry.

The upcoming edition will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.

The recent jury meet for e4m NEONS OOH Awards 2017 was helmed by Sandeep Kaul, CEO, India Tobacco Division, ITC. Members of the jury included Anand Dubey, Head , Consumer Marketing, IndusInd Bank Limited; Akshali Shah, VP – Strategy & Marketing, Parag Milk Foods; Bharat Kharbanda, Marketing Head, Assistant Vice President, Electric Fans & Home Comfort Business, Usha International; Chandrahas Panigrahi, Sr. Director and Consumer Business Head, ACER; Deepti Dang, Chief Marketing Officer, Printing System, HP India; Kanika Mittal, Director - Brand Marketing and Communications, Reebok India; Manu Seth, Sr. Director, HTC South Asia; Neeraj Bhatia, CMO, Shell Lubricants, India; Nomit Joshi, Head Marketing, Gionee India; Pavan Singh
Head Marketing, Amul; Sarthak Seth, Head - Brand & Marketing Communications,  Panasonic India and Shipra Srivastava, Director- Marketing, OLX India.

Speaking about the entries received this year, Kaul said, “The information that was made available to the jury was very precise, very useful and very relevant. The whole industry seems to be aligned towards sharing information that the jury looks for while trying to choose the best contender, which makes the process easier and more robust.”

 “It was a tough contest, we had a number of brands competing and we were looking at the overall levels of disruption and the level of engagement that the campaigns provided,” said Dubey.

 

Here is the shortlist of entries:

101. Innovative Use of Existing Medium
S.NO. Campaign Title Brand Name Agency Name
1 Vodafone_Shower of Happiness Vodafone India Limited Kinetic Advertising India Pvt Ltd
2 A green shelter to that made the air better! Blue Star Air Purifiers Madison OOH
3 Whatever it Takes Tata Hexa Madison OOH
4 Up Above The World So High Tiago Madison OOH
5 Ola Share Ola Share Milestone Brandcom
6 Billboard Eclipse Innovation Karmaphal Daata Shani Active Media Innovations
102. Innovative Creation of a New Medium
S.NO. Campaign Title Brand Name Agency Name
1 Vodafone m-pesa Green Currency Vodafone India Limited Kinetic Advertising India Pvt Ltd
2 Dabur Vatika Lajja Kavach Dabur Vatika Milestone Brandcom
3 Mukhota - The Life Saving Mask Work In India Kinetic Advertising India Pvt Ltd
4 Eighteen Plus a lot more Eighteen Plus Duets The Social Street
5 #Mombeagirlagain Amazon Rapport Outdoor Media
6 Durga Puja 3D Projection Sunsilk Rapport Outdoor Media
7 Angry Birds Movie - Innovative Ambient Campaign The Angry Birds Movie Active Media Innovations
8 Reliance Digital Laptop Festival – Bench Innovation Reliance Digital Active Media Innovations
103. Best / Innovative Brand Fit within Existing Media
S.NO. Campaign Title Brand Name Agency Name
1 Myntra - Sports Collection Myntra - Sports Collection Milestone Brandcom
2 The legend now unleashed FORD INDIA PRIVATE LIMITED Kinetic Advertising India Pvt Ltd
3 Airtel Illuminated wall Painting Airtel Milestone Brandcom
4 A Landmark Project Landmark Societies Madison OOH
5 India's First Energy Efficient Billboard Hitachi Refrigerators Posterscope India
201. Most Innovative Use of Digital OOH Media
S.NO. Campaign Title Brand Name Agency Name
1 Vodafone - The Beat of 4G Vodafone India Limited Kinetic Advertising India Pvt Ltd
2 Disruptive Out-Of-Home Zee Zindagi Ecosys OOH
3 #OneStepCloser BQS #TheBestSign Standard Chartered Bank Interspace Communications
4 Billboard Eclipse Innovation Karmaphal Daata Shani Active Media Innovations
5 The Real-Time Billboard Ola Cabs Ecosys OOH
6 Smile to be Surprised Britannia Good Day The Social Street
7 The legend now unleashed FORD INDIA PRIVATE LIMITED Kinetic Advertising India Pvt Ltd
202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment
S.NO. Campaign Title Brand Name Agency Name
1 SOCIAL FEET #ONESTEPCLOSER SCMM 2017 Standard Chartered Bank Interspace Communications
2 SCB Here for good. Cycle. Standard Chartered Bank Interspace Communications
3 Mall Activation @ scale Gionee S6s Rapport Outdoor Media
4 The Priceless Shirt Arvind Mills The Social Street
5 Made for each other Goodricke Posterscope India
6 Tea Garden in a store Goodricke Posterscope India
301. Best Outdoor Plan - Strategy
S.NO. Campaign Title Brand Name Agency Name
1 Airtel Open Network Airtel Milestone Brandcom
2 Recharge with Fresh Air Vodafone India Limited Kinetic Advertising India Pvt Ltd
3 Ola Share Ola Share Milestone Brandcom
4 India's 1st ROI driven OOH Campaign Nissan Terrano Ecosys OOH & OMD
5 Eighteen Plus a lot more Eighteen Plus Duets The Social Street
6 Vodafone m-pesa Green Currency Vodafone India Limited Kinetic Advertising India Pvt Ltd
7 Dabur Vatika Lajja Kavach Dabur Vatika Milestone Brandcom
8 Marvellous Creations Launch Cadbury Dairy Milk Marvellous Creations Posterscope India
302. Most Effective Outdoor Plan
S.NO. Campaign Title Brand Name Agency Name
1 Vodafone- Rain Water Harvesting Billboard Vodafone India Limited Kinetic Advertising India Pvt Ltd
2 Dabur Vatika Lajja Kavach Dabur Vatika Milestone Brandcom
3 Airtel Iluminated wall painting Airtel Milestone Brandcom
4 Live your favourite Retro Song Big Fm 92.7 Milestone Brandcom
5 The Raymond Store. Festivities in Store The Raymond Store Madison OOH
401. Telecom Product & services
S.NO. Campaign Title Brand Name Agency Name
1 Recharge with Fresh Air Vodafone India Limited Kinetic Advertising India Pvt Ltd
2 Vodafone- Rain Water Harvesting Billboard Vodafone India Limited Kinetic Advertising India Pvt Ltd
3 Airtel Open Network Airtel Milestone Brandcom
4 Airtel Illuminated wall Painting Airtel Milestone Brandcom
5 Inflight Announcement Gionee Rapport Outdoor Media
402. Banking, Financial Services & Insurance
S.NO. Campaign Title Brand Name Agency Name
1 WORLD'S FIRST HANDWRITTEN BILLBOARD Standard Chartered Bank Interspace Communications
2 IDBI Angry Babies IDBI Federal Life Insurance The Social Street
3 #OneStepCloser BQS #TheBestSign Standard Chartered Bank Interspace Communications
4 ICICIPru - YOLO ICICI Prudential Life Laqshya Media Group
5 SCB Here for good. Cycle. Standard Chartered Bank Interspace Communications
6 Do Your Homework Axis Mutual Funds The Social Street
7 Fair Play Gold Loan Festival Muthoot Finance Posterscope India
403. Entertainment & Media
S.NO. Campaign Title Brand Name Agency Name
1 Ambient Projection & Lighting Campaign Pink TV Premiere Active Media Innovations
2 Mobile Based Holographic 3D Ganapati Star Pravah Active Media Innovations
3 Eighteen Plus a lot more Eighteen Plus Duets The Social Street
4 Happy Dogs Happy Diwali Carnival Cinemas The Social Street
5 Disruptive Out-Of-Home Zee Zindagi Ecosys OOH
404. Automobiles
S.NO. Campaign Title Brand Name Agency Name
1 Swift Push Your Limit Maruti Suzuki Swift Laqshya Media Group
2 Do You Vespa ! Piaggio India Pvt Ltd Posterscope India
3 Whatever it Takes Tata Hexa Madison OOH
4 Ertiga - The LUV Break Maruti Suzuki Ertiga Laqshya Media Group
5 #MadeOfGreat Messi Launch Tata Motors Limited Interspace Communications
6 Up Above The World So High Tiago Madison OOH
7 The legend now unleashed FORD INDIA PRIVATE LIMITED Kinetic Advertising India Pvt Ltd
405. FMCG
S.NO. Campaign Title Brand Name Agency Name
1 Dabur Vatika Lajja Kavach Dabur Vatika Milestone Brandcom
2 Smile to be Surprised Britannia Good Day The Social Street
3 Dynamic LED Signage Thums Up Glostar
4 What A Proof Of Waterproofing Dr Fixit Madison OOH
5 Perfect whiff... All Day Long ENGAGE Madison OOH
6 Relaunch - #FellTheFizz Appy Fizz Posterscope India
406. e-Commerce
S.NO. Campaign Title Brand Name Agency Name
1 The Elevator Prank Ola Cabs Ecosys OOH
2 Unboxing Happy Moments Snapdeal Madison OOH
3 Dynamic OOH Taxi For Sure Ecosys OOH
4 Tyohar Bade Dilwala Amazon Rapport Outdoor Media
5 #Mombeagirlagain Amazon Rapport Outdoor Media
407. Public Service/Corporate Social Responsibility
S.NO. Campaign Title Brand Name Agency Name
1 Recharge with Fresh Air Vodafone India Limited Kinetic Advertising India Pvt Ltd
2 Dabur Vatika Lajja Kavach Dabur Vatika Milestone Brandcom
3 Mirror - Girls Super League TImes Girls Soccer League Laqshya Media Group
4 The Real-Time Billboard Ola Cabs Ecosys OOH
5 Ambient Projection & Lighting Campaign Pink TV Premiere Active Media Innovations
6 Bring Them Back Star Jalsha/West Bengal Police The Social Street
7 Every Life is Important Save the Tiger Tiger Day 2016 Madison OOH
8 Vodafone m-pesa Green Currency Vodafone India Limited Kinetic Advertising India Pvt Ltd
9 Mukhota - The Life Saving Mask Work In India Kinetic Advertising India Pvt Ltd
408. Travel & Liesure
S.NO. Campaign Title Brand Name Agency Name
1 The Elevator Prank Ola Cabs Ecosys OOH
2 Ola Share Ola Share Milestone Brandcom
3 Club Mahindra Kerala - 4D Augmented Reality Engagement Club Mahindra Active Media Innovations
4 The BigPack American Tourister The Social Street
5 The Real-Time Billboard Ola Cabs Ecosys OOH
6 Dynamic OOH Taxi For Sure Ecosys OOH
7 Wildcraft- Let it Rain Wildcraft Milestone Brandcom
409. Beverages & Food
S.NO. Campaign Title Brand Name Agency Name
1 Organic India Organic India Milestone Brandcom
2 Taking the Red Carpet to Dharavi Britannia The Social Street
3 Jiyo Lightum Light with Perk at Audio Wala Bus Stand Cadbury - Perk Vritti Sloutions Ltd
4 GIVE 100%, LIVE 100% Riso Oil Alakh advertising and Publicity Pvt Ltd
5 Krispy Kreme The Mouth Watering Billboard Krispy Kreme Laqshya Media Group
411. Others (like corporate/ Consumer Durables/ etc)
S.NO. Campaign Title Brand Name Agency Name
1 Life Story Wood Arts The Social Street
2 A green shelter to that made the air better! Blue Star Air Purifiers Madison OOH
3 FitBit flaunts technology for fitness at Delhi Airport Fitbit TIM Delhi Airport Advertising Pvt. Ltd.
4 Not too hot Not too cold Blue Star Air Conditioners Madison OOH
5 Capgemini Project G Capgemini MyJashn Laqshya Media Group
501. Synergy Award
S.NO. Campaign Title Brand Name Agency Name
1 Vodafone- Rain Water Harvesting Billboard Vodafone India Limited Kinetic Advertising India Pvt Ltd
2 The Real-Time Billboard Ola Cabs Ecosys OOH
3 Whatever it Takes and More Tata Hexa Madison OOH
4 Star Plus - Siya Ke Ram Star Plus - Siya Ke Ram Milestone Brandcom
5 Eighteen Plus a lot more Eighteen Plus Duets The Social Street
6 Recharge with Fresh Air Vodafone India Limited Kinetic Advertising India Pvt Ltd

 

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