After completing its creative review and awarding the duties of the same to Capital Advertising, Essar Spacetel is now in the process of finalising a media agency as well. The forthcoming player in the telecom domain has so far not finalised on the spends but officials informed that amount would be substantial.
Essar Spacetel is looking at an October-November entry in the telecom sector for GSM services. The telecom spends is one of the highest in the current scenario, with clients like Hutch, AirTel and BPL, who have spends ranging from 25 crore to 80 crore. “Being the fifth player would need us to be very aggressive if we want to make a dent in the market and our marketing spends would be competitive to the present spends in the industry,” said Arun Batra, VP, Sales and Marketing, Essar Spacetel.
Essar Spacetel is targeting at an initial presence in seven circles. In the present state, the media of the Essar group is handled by Maxus and Batra informed that Maxus would be given a first preference for the business. However, the company is in talks with two other agencies, the names of Batra would not divulge. A decision on the same is expected in July.