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This festive season, Flipkart and Amazon India indulge in advertising blitz

By content@exchange4media.com | Sep 18, 2017

Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

BARC Week 36: Lalitha Jewellery leaves behind Amazon India and Flipkart to lead Top 10 Brands

By content@exchange4media.com | Sep 15, 2017

Hindustan Lever continued to rule the Top 10 Advertiser list @BARCWeek36

Build amazing products and everything else will come: Rajan Anandan, Google

By content@exchange4media.com | Sep 14, 2017

Rajan Anandan, Vice President, South East Asia and India, Google, said that a technology brand first prioritises on scale and its products and that monetisation is the last of its concerns

HDFC Bank is India’s most valuable brand, fourth year in a row: BrandZ™ Top 50 Most Valuable Indian Brands 2017

By content@exchange4media.com | Sep 14, 2017

The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better than home grown counterparts like Flipkart and Ola

DishTV becomes first DTH service brand to be listed on Flipkart

By content@exchange4media.com | Sep 11, 2017

DishTV has joined hands with home-grown e-commerce major, Flipkart to bring to its customers a hassle-free Dish TV connection anytime, anywhere, just a click away.

Amazon India leads BARC's Top 10 Brands @Week 35

By content@exchange4media.com | Sep 08, 2017

E-commerce majors reinstated their positions at BARC’s Top 10 Brands for Week 35 (August 26-September 1)

We have filed almost three dozen copyright cases against our competitors: K Madhavan, MD of Peps

By guestcolumn@exchange4media.com | Sep 07, 2017

The mattress company plans to innovate more in order to avoid the replication of its marketing activities by other players

Happy mcgarrybowen appoints Rajesh Mani as ECD, Kunal Madhavdas as Sr. VP

By content@exchange4media.com | Sep 04, 2017

The new hires mark a distinct upsurge in direction and ambition from Happy mcgarrybowen on its tenth anniversary

Ecommerce majors Flipkart and Amazon India enter BARC’s Top 10 Brands @Week 34

By content@exchange4media.com | Sep 01, 2017

While ecommerce giants enter BARC’s Top 10 Brands, FMCG brand Dove Cream Bathing Bar rule the category

Flipkart launches Newsfeed SmartApps interactive FB post for Perfect Buy campaign

By content@exchange4media.com | Aug 31, 2017

Flipkart launched an interactive game playable in the Facebook newsfeed where users learn about the unique advantages of buying on Flipkart