Top Story

e4m_logo.png

Home >> Marketing >> Article

Winners Speak @ IPRCCA 2016

17-December-2016
Font Size   16
Share
Winners Speak @ IPRCCA 2016

The winners of exchange4media’s PR and corporate communications Awards, IPRCCA, were announced on Thursday in New Delhi.

Value360 Communications Pvt Ltd was awarded the Specialist Consultancy of the Year while Adfactors PR won the PR Consultancy of the Year. The Godrej Corporate Communications team won the In-house Team of the Year, also winning one Gold metal.

In all, 41 metals were given away, including 16 Gold metals, 15 Silver metals and 10 Bronze metals. Adfactors PR took away the most metals with 1 Gold metal, 3 Silver metals and 4 Bronze metals. Genesis Burson Marsteller ended the night with 3 Gold metals, 1 Silver metal and 1 Bronze metal. Dainik Bhaskar’s internal communications team won 2 Gold metals while Viacom18’s internal communications team won 2 Gold metals and 1 Silver.

Other Gold winners included Housing.com for its “Rise of the Phoenix” campaign, S.P.A.G for ‘Time to Un'burden' - Commitment to reduce the NCD burden in India through a multi-sectoral approach’ for Partnership to Fight Chronic Diseases, ARM Digital Media Pvt. Ltd. for “A hilarious attempt by TE-A-ME to "Purify" Donald Trump” for TE-A-ME, 20:20 MSL for Saffolalife’s “Saffolalife Walk together to #protectherheart”, Value360 Communications for Paytm’s “Building a National Leader - Vijay Shekhar Sharma”, Golinopinion for Lifebuoy's "Help a Child Reach 5" and Text 100 for Telenor’s Webwise Programme.

Here is what the winners had to say about IPRCCA 2016:

Speaking about the win, Sonia Huria Gupta, Senior Vice President & Head, Corporate Communications & CSR at Viacom18 said, “We are extremely elated that we had seven nominations of which we have picked up two Golds, one for external and one for internal,  and there has been Silver for MTV. It’s great time for Viacom 18 and I promise you next year we are coming back for lot more.”

https://www.youtube.com/watch?v=6oHn3Eg4ucw&feature=youtu.be

Commenting on the win, Chirag Cherian of Perfect Relations said, “We are very excited winning this award and I always think that we have a wonderful team and I am sure other winners have done as well.”

https://www.youtube.com/watch?v=TwFQCxKcZK8&feature=youtu.be

“I am absolutely elated to have an award for the ‘Make in India Week’ at the e4m awards. I think there are a lot of brands that we work on but there are very few brands that make you feel that you are working with something really huge. As Amitabh Kant said, ‘Make in India’ is the biggest brand to come out of India and we are really proud of this campaign,” said Akash Aggarwal of Genesis Burson-Marsteller.

https://www.youtube.com/watch?v=raUv-C_-_Ts&feature=youtu.be

Mona Kwatra, Head Corporate Communications, Edelweiss Group said, “Winning any award is always an affirmation for the hard work and the strategy. It is fantastic to win this award, the team is really ecstatic and going forward hope you have more such awards to give us more such opportunities to be able to demonstrate what truly matters to us.”

https://www.youtube.com/watch?v=4lAxAA4Qnow&feature=youtu.be

IPRCCA 2016 was sponsored by Adfactors PR, Media Mantra, Value 360, Genesis Burson-Marsteller, MSL Group, PR Pundit, Speranza, Actimedia PR, Media Value Works and Vikypedia. 

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.