Top Story


Home >> Marketing >> Article

Samsung plans to increase its market share in fridge segment

Font Size   16
Samsung plans to increase its market share in fridge segment

Samsung India Electronics Ltd is all geared to strengthen its market share in both direct cool (DC) and frost-free (FF) categories of the refrigerator segment. The company also plans to consolidate its position in the segment by launching frost-free models in the high-end range as well as enhancing its direct cool line-up.

According to company sources, in January-July 2002 period, the company notched up a growth of 56 per cent over its refrigerator sales in the same period last year. The company is targeting at a sales figure of 2,00,000 units this year, which would imply a growth of 29 per cent over the sales last year.

In the frost-free category Samsung is targeting a 14 per cent market share this year. It has also beefed up the range by entering the 165 litre category as well as by launching five new, top of the line, advanced frost-free models in the capacities of 400 litres to 570 litres, priced in the range of Rs 37,000 to Rs 98,900.

With the introduction of new models, the company has a range of 11 frost-free models in its line-p, priced in the range of Rs 17,500-Rs 1,16,000.

For the year 2002, Samsung India is targeting a turnover of Rs 668 crore from its home appliances business.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business