Top Story

e4m_logo.png

Home >> Marketing >> Article

Red Polka celebrates Women’s Day with ‘The Chosen One’ campaign

09-March-2016
Font Size   16
Share
Red Polka celebrates Women’s Day with ‘The Chosen One’ campaign

Red Polka, an online fashion discovery portal, has launched its first-ever marketing campaign to celebrate womanhood. The campaign titled, ‘The Chosen One’ which is in sync with the brand tagline, is to celebrate women and their achievements. Vishakha Singh, Founder, Red Polka said, “The genesis of Red Polka is to enable amazing designers’ businesses and this campaign is dedicated to celebrate the chosen one.”

The campaign showcases designers like Nishita Toprani of Little Pixie (little girls clothing), Aradhana Nagpal, Dhoop, Diya Mehta of Diya Mehta Clothing, Devangee and Shruti of Vivat, Pooja of Intoto footwear. Rolled out with an outdoor presence at prominent locations in Mumbai, the campaign will also be activated on digital platforms like Facebook and Instagram.

With the traffic on the site steadily rising, Red Polka has been undertaking strategic marketing initiatives. The company organized activation through Red Polka show, an offline and an online initiative in Powai and Bandra last week. This first ever exhibition saw a massive crowd of shoppers checking the spring collection.

Singh says, “We are overwhelmed with the response we got for ‘The Red Polka Show’. Because we handpick designers and their products, it is important to see the impact of curation and it was lovely to see bags in hands of shoppers with 75 per cent of conversion at these offline shows. For a startup, these tractions add to the motivation to drive ahead.”

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education