Red Polka, an online fashion discovery portal, has launched its first-ever marketing campaign to celebrate womanhood. The campaign titled, ‘The Chosen One’ which is in sync with the brand tagline, is to celebrate women and their achievements. Vishakha Singh, Founder, Red Polka said, “The genesis of Red Polka is to enable amazing designers’ businesses and this campaign is dedicated to celebrate the chosen one.”
The campaign showcases designers like Nishita Toprani of Little Pixie (little girls clothing), Aradhana Nagpal, Dhoop, Diya Mehta of Diya Mehta Clothing, Devangee and Shruti of Vivat, Pooja of Intoto footwear. Rolled out with an outdoor presence at prominent locations in Mumbai, the campaign will also be activated on digital platforms like Facebook and Instagram.
With the traffic on the site steadily rising, Red Polka has been undertaking strategic marketing initiatives. The company organized activation through Red Polka show, an offline and an online initiative in Powai and Bandra last week. This first ever exhibition saw a massive crowd of shoppers checking the spring collection.
Singh says, “We are overwhelmed with the response we got for ‘The Red Polka Show’. Because we handpick designers and their products, it is important to see the impact of curation and it was lovely to see bags in hands of shoppers with 75 per cent of conversion at these offline shows. For a startup, these tractions add to the motivation to drive ahead.”