Colgate-Palmolive has appointed Mukul Deoras as its new chief marketing officer. According to market reports, Deoras will be responsible for an estimated $2-billion advertising budget at Colgate-Palmolive.
Prior to the promotion, Deoras was president of Colgate-Palmolive's Asia operations, a post now being filled by Vinod Nambiar, market reports say.
Now, three Indians will part of senior management at Colgate. Prabha Parameswaran, is president at the company's Africa and Eurasia division. All three executives have earlier worked in senior roles at Colgate-Palmolive India.
Deoras joined Colgate-Palmolive in 2004 as Director, Special Projects for the Asia Pacific Division. He later became General Manager of Colgate-Palmolive, Thailand where he led the team through significant sales and profit growth achieving record high market shares in oral and personal care products. In 2008, Mukul was appointed as Vice President and General Manager - Personal Care, Colgate Palmolive Company, New York.
Under his leadership, the Global Personal Care business delivered strong organic growth in 2008-09 with outstanding improvement in its profitability in a challenging economic environment. Mukul took over as Managing Director, Colgate-Palmolive India in February 2010 and led the Indian business to deliver strong organic growth over last two years. He has recently taken over as the President Asia Division. He was appointed non-retiring Director and Chairman to the Colgate-Palmolive (India) Limited Board from 1 February 2012.