Even as Kannada dailies continue to dominate the Karnataka newspaper market, average issue readership (AIR) for any English daily has gone up by 30 per cent in the state, adding 2.79 lakh readers, as compared to last year. Meanwhile, ‘Any Marathi’ daily and ‘Any Tamil’ daily have been witnessing decline in AIR, reporting a combined loss in AIR of 62,000 in a year.
Led by the growth of Prajavani, which has added 11.62 lakh readers, ‘Any Kannada’ daily has gained an AIR of 89.87 lakh in the state. All seven Kannada dailies in the list of most popular dailies (as per the highest AIR numbers) in Karnataka have seen growth in their AIR numbers as per IRS 2011 Q1 data.
Meanwhile, a close fight can be seen among the top English dailies in the state with The Times of India reporting an AIR of 5.35 lakh (a growth of 19.69 per cent). Deccan Herald follows closely with a growth of 37.79 per cent, gaining an AIR of 4.23 lakh. The third most popular English daily in the state is Bangalore Mirror with an AIR of 1.60 lakh in IRS 2011 Q1.