If you go by the number of phone calls Zee TV received when it launched India’s first interactive show ‘Aap jo bolen haan to haan, aap jo bolen naa to naa’ yesterday, it seems that Zee TV finally has a winner on its hands. The channel received a staggering 50,000 responses. And alteast 200,000 calls could not be registered because the MTNL’s exchange got clogged.
The show ‘Aap jo bolen haan to haan, aap jo bolen naa to naa’, is licensed from a Brazilian company, Globo TV. Adman Suhel Seth anchors it.
Each one-hour episode tells a story revolving around an intense emotional, moral or ethical dilemma. The audience is given two telephone numbers through which it can cast its vote to decide what turn the story should take. The number of votes is shown constantly on a display unit.
The programme, being made in turn by three independent producers (Pooja Bhatt, Minty Tejpal, Siddhart Sengupta) is the channel driver in Zee’s massive re-launch exercise, intended to take on the no. 1 entertainment channel, Star Plus. The success of Zee‘s new initiative will now depend entirely on the viewers.