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Sony plans to use star power to prop up JCPK

16-April-2001
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Sony plans to use star power to prop up JCPK

Sony plans to resort to star power in its bid to prop up flagging viewer interest in the Govinda-hosted gameshow Jeeto Chappar Phaad Ke. Talks are on with stars such as Raveena Tandon and Kader Khan to make guest appearances on the weekend show to add more fizz to the show. Also in the pipeline are special theme shows, such as Hasya Kavi, to add more "fun" to the show. While keeping the entertainment and money factor intact, Sony plans to enhance the quizzing element in the show, giving it a more serious look.

Going by the AC Nielsen (TAM) ratings, gameshows have been losing the viewership battle week after week. Within the last three months, Amitabh Bachchan-hosted Kaun Banega Crorepati on Star Plus has moved from first rank to the fourth place.

Govinda's Jeeto Chappar Phaad Ke on Sony, which has had a very short stint in the list of the top 10 programmes, moved from the top 10 list to garner a television rating point of as low as three for the week ended March 31.

SAB TV had to call off the Shekher Suman-hosted game show Jab Khelo, Sab Khelo.

Zee, after the fiasco with its gameshow Sawal Dus Crore Ka, is now betting on its desi reality TV show to win back the viewers. P.O.W., expected to hit the small screen towards May-end or early June, will involve contestants simulate life and escapades at a P.O.W. camp.

Many in the television industry believe that gameshows as a genre are here to stay. SAB TV, for instance, plans to be back with a bigger and better show to be hosted by cine star Karishma Kapoor.

Many in the industry feel that despite signs of viewership fatigue, it is still early to write off gameshows as a genre of programming.

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