Doordarshan, which opened the
financial bids for the prime time slots on its Metro
channel, received the highest bid of Rs 18 crores from
Sri Adhikari Brothers of Sabe TV for the 8 to 10 p.m.
slot. Out of a total of three bidders, the two others
—- Prachar Communications and Pritish Nandy
Communications —- bid for the 7 to 11 p.m. and 8 to 9
p.m. time band at Rs 16 crores and Rs 1 crore,
respectively. The DD board will decide on the award of
time slots next week.
If the best bidders win, Sri
Adhikari Brothers will be awarded the 8 to 10 p.m.
slot for Rs 18 crores. Prachar Communications, a
software company and a bulk dealer of air-time, will
get the remaining slots of 7 to 8 p.m. and 10 to 11
p.m. for a total of Rs 5 crores. PNC, a content
company, will be out of the process, as its bid is the
After opening the financial bids
on Thursday, DD officials, were very disappointed.
Compared to the present holder of the 7 to 10 p.m.
slot on DD Metro, HFCL-Nine Broadcasting India, which
paid Rs 121 crores, the present bidding will fetch DD
a measly Rs 23 crores for the 7 to 11 p.m. slot.
Last month, when DD had invited
bids on the Metro channel, it had set a reserve floor
price of Rs 97.5 crores for 7 to 10 p.m. and Rs 17.5
crores for the 10 to 11 p.m. slot. Going by the poor
response to the bid, this time DD did away with the
Although the present tender is for
three years, broadcasters will have to up the price by
10 per cent at the end of each year. The deadline for
submitting the bids expired on Wednesday. Financial
bids were opened on Thursday. The bid was for hourly
slots from 7 to 11 p.m., with no floor price.