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Sabe TV offers Rs 18 crores for DD prime time slot

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Sabe TV offers Rs 18 crores for DD prime time slot

Doordarshan, which opened the financial bids for the prime time slots on its Metro channel, received the highest bid of Rs 18 crores from Sri Adhikari Brothers of Sabe TV for the 8 to 10 p.m. slot. Out of a total of three bidders, the two others —- Prachar Communications and Pritish Nandy Communications —- bid for the 7 to 11 p.m. and 8 to 9 p.m. time band at Rs 16 crores and Rs 1 crore, respectively. The DD board will decide on the award of time slots next week.

If the best bidders win, Sri Adhikari Brothers will be awarded the 8 to 10 p.m. slot for Rs 18 crores. Prachar Communications, a software company and a bulk dealer of air-time, will get the remaining slots of 7 to 8 p.m. and 10 to 11 p.m. for a total of Rs 5 crores. PNC, a content company, will be out of the process, as its bid is the lowest.

After opening the financial bids on Thursday, DD officials, were very disappointed. Compared to the present holder of the 7 to 10 p.m. slot on DD Metro, HFCL-Nine Broadcasting India, which paid Rs 121 crores, the present bidding will fetch DD a measly Rs 23 crores for the 7 to 11 p.m. slot.

Last month, when DD had invited bids on the Metro channel, it had set a reserve floor price of Rs 97.5 crores for 7 to 10 p.m. and Rs 17.5 crores for the 10 to 11 p.m. slot. Going by the poor response to the bid, this time DD did away with the floor price.

Although the present tender is for three years, broadcasters will have to up the price by 10 per cent at the end of each year. The deadline for submitting the bids expired on Wednesday. Financial bids were opened on Thursday. The bid was for hourly slots from 7 to 11 p.m., with no floor price.


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