MindShare has appointed M Suku as director of BroadMind, its specialised unit for non traditional media dealing in television programme syndications/barters, events, sports, in-film/television advertising etc.
Suku, who is currently the vice-president (business development) at Reliance Entertainment, will be responsible for setting up BroadMind and will take charge from February 3. He would be reporting to MindShare South Asia chief, Andre Nair.
BroadMind, worldwide, offers specialist services in event/personality, sponsorships and sports marketing, advertiser-funded programme supply/barter, various events and consultancy services.
MindShare has already appointed the heads of three operating units of WPP Media. While Ashutosh Srivastava is the managing director, India, MindShare, Bashab Sarkar is the managing director, India for Maximise. Vikram Sakhuja is the managing director for Fulcrum.
Source: Business Standard