After the trend-setting alliance with Deccan Chronicle for the Andhra Pradesh Market, Indian Express for Mumbai, Pune and Ahmedabad Markets, Financial Express and Mid-Day for Mumbai, Hindustan Times is entering into another tie-up with Deccan Herald for covering Appointment advertising market, with HT Careers in the lucrative Bangalore market. With HT Careers alliance, the Jobs advertisers now have a one stop comprehensive medium for attracting quality response from all Four Corners of the nation.
The alliance has already been providing a massive readership base to the Jobs advertisers through Hindustan Times' undisputed dominance in North (with extensive reach North of Vindhyas, comprising of prime cities of Delhi, Chandigarh, Lucknow, Jaipur, Bhopal, Kolkata, Patna, Ranchi, Raipur, Varanasi, Muzaffarpur and Bhagalpur), Indian Express and Mid-Day's phenomenal coverage of prime Western markets like Mumbai, Pune and Ahmedabad and Deccan Chronicle's leadership in Hyderabad. With Deccan Herald's entry into the combo, for the first time, the advertisers will get five strong brands across markets at one rate and at one point of sale.
The reach offered by the alliance is significantly higher than Ascent, the appointment supplement of TOI. The quality of readership is considerably higher as well. As per NRS 2001, where Ascent's reach in SEC A is 2.04 Million for the markets of Delhi, Maharashtra, Gujarat, AP and Karnataka, that of the HT Careers alliance is 2.61 Million bringing 28 % higher value to the advertiser in one go.
The overall readership of the HT Careers alliance with Deccan Herald joining in, has now reached a phenomenal 7.45 millions as against Times of India's 3.94 millions in these markets as per NRS 2001. With a whopping 89% lead in these markets over Times of India, the alliance is likely to be the most sought after medium for Recruitment advertising.
To top it all the advertising rates is considerably lower than that of Ascent.