Doordarshan has decided to market time on its news channel DD-News on its own. This will be done through its marketing cell that is based out of Mumbai. DD will shortly approach potential advertisers with the rate card for DD-News.
A 10-second spot on DD-News will cost approximately Rs 400. If an advertiser makes a commitment to spend Rs 5,000 on the channel, DD will offer the advertiser 150 seconds of free commercial time (FCT). The newly established marketing department handles programmes that include ‘Chitrahaar’, ‘Shreekanth’, ‘Malgudi Days’ and ‘Bharat Ek Khoj’.
While the marketing cell is currently based out of Mumbai, plans are afoot to set up establishments in Chennai, Bangalore and New Delhi.
DD has also decided to sell time on programmes that are currently handled by private producers on DD-1. The objective behind this, is to keep in touch with the clients and the market on a regular basis.