Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Sun TV Network launches two new family shows on Udaya TV

18-March-2016
Font Size   16
Sun TV Network launches two new family shows on Udaya TV

Sun TV Network Limited is launching two new shows starting from March 20thand 21st, 2016.

Super Challenge and Punch Kajjaya will be aired on Udaya TV, the Kannada channel of Sun TV Network.

Super Challenge will have 10 new celebrities from film and TV industry in every episode. It is a feel good, high decibel, mass market show which will appeal to entire family and also motivate them to play similar games at home and elsewhere.

Aldam Jacob, Network Non-fiction head stated,“We wanted to offer some uninhibited fun to our audience and stay away from the existing game and reality shows format which makes the participants go through grotesque moments in the name of talent hunts or prize money. Super Challenge revives playtime filled with joyful moments without any hidden agendas or greed. The show revives family bonding time through games and endorses the adage that the family that plays together, stays together.”

Punch Kajjaya, a comedy genre show,revolves around five characters of a family. A funny and ever romantic dad, stubborn mom, wanna-be scientist son and his beauty parlour owner wife and a Facebook addict daughter of the house all creating moments of hilarity and chaotic fun every day.

Sudheendra, programming head of Udaya TV stated, “Punch Kajjaya is a clean comedy intended to make the audience end their day with a smile on their faces. All characters in this show are very relatable. Every day the show will pick up a contemporary issue and dissect it with a comical touch. The show has a nice blend of veterans and new comers in the casting and has all the potential to be a complete family entertainer, where everybody has something to cheer about.”

You can watch the videos here:

Super challenge:

Punch Kajjaya:

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India