Top Story


Home >> Industry Briefing >> Article

Aaj Tak leads the Hindi news channel race with highest market share on Pathankot Terror Attack Day

Font Size   16
Aaj Tak leads the Hindi news channel race with highest market share on Pathankot Terror Attack Day

The Pathankot Terror attack gave Hindi news genre an increase of 145.4 million ratings over the previous 4 week average. Aaj Tak became the No.1 channel and garnered 4.8 per cent more market share than the channel that stood second.

According to the press release, the channel stood at 18.5 per cent, ahead of India TV at 13.7 per cent, ABP News at 11.6 per cent, Zee News at 10.7 per cent, News Nation at 10.6 per cent, India News at 9.2 per cent, News24 at 6.9 per cent, IBN 7 at 5.6 per cent and India 24X7 at 4 per cent (Source: BARC, Wk 01’16, HSM (U+R), 15 + Individuals, NCCS All, Share %).

A similar trend in coverage highlighted the massive growth. Aaj Tak fetched 94.5 Million in week 01'16. (Source: BARC, HSM (U+R),15+ Yrs NCCS All). The first channel to report from 'on location', Aaj tak maintained a dominating share of an average 21.7% through the Pathankot attack day.

Commenting on the performance, Ashish Bagga Group CEO - India Today Group said, “Aaj Tak has been the clear No.1 channel for the last 15 years and the data from BARC TG only establishes this fact. There is a consistent focus on raising the benchmarks for news delivery while staying true to the promise of ‘Sabse Tez'. It is this unrelenting journalistic spirit that has always kept the channel ahead”. 

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions