Key Findings:
· 23% dip in Oil Sector Advertising in Print medium in the first half of 2004 compared to the first half of 2003.
· Oil Sector Advertising show a 331% growth in Print medium in 2003 compared to 2000.
· Print advertising shows growth in Q4 across the years (2000-2003) whereas 2002 was an exception.
· ‘Indian Oil Corporation’ tops Oil Sector advertising in Print during the first three quarters of 2004.





This week, AdEx India looks at the Oil Sector (which includes 2 categories – Automotive Fuel and Lubricants). First, let’s look at the Oil Sector advertising spends in Print medium in the first half of 2004 compared to the first half of 2003.

A 23% dip in Oil Sector advertising spends in the first half of 2004 compared to the first half of 2003.

Now, let’s look at the advertising trend in the Oil Sector in Print medium across the years (2000-2003).

There is a 331% growth in Oil Sector advertising in Print in the year 2003 compared to year 2000.

Let’s look at the advertising trend of Oil Sector in the quarters in Print across the years (2000-2003).

Oil Sector shows rise in the fourth quarter in Print across the years (2000-2003) whereas 2002 was an exception.

Let’s look at the advertisers who dominated the Oil Sector during the first three quarters of 2004.

Here, Indian Oil Corporation (with 39% of the advertising share) tops the Oil Sector during the first three quarters of 2004 whereas Bharat Petroleum Corp Ltd (with 20% of the advertising share) gets the second position.

We shall be coming out with similar analyses on other categories in the coming days.

(Analysis from AdEx India- A Division of TAM Media Research)