Latest Newsletter from AdEx India, a division of TAM Media
Research
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Highlights:
• 2% rise in Print advertising of F&B
sector during 2007 compared to 2004.
• 'Tea' had the largest slice of the F&B
advertising pie on Print during 2007..
• Newspapers and Magazines were used in the ratio
of 88:12.
• F&B advertising
skewed towards ‘Women' interest Magazines.
• High advertising of F&B
on Non Metro Newspapers.
• 'Brooke Bond Lipton India Ltd'
was the top advertiser in F&B
sector.
• 'Amul Profile Probiotic Wellness'
topped the chart of new brands launched on Print.
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(Note: The entire analysis is based on Column Centimetres)
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Volume
Growth in Food & Beverage sector |
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| • 8% drop
in F&B advertising on Print
during 2007 compared to 2006.. |
| Share
of categories of Food & Beverage sector |
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'Tea' contributed max. share of 18% under the F&B
sector, followed by 'Biscuits' and 'Spices' with 9% and 8% share
respectively during 2007. |
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Newspapers vs. Magazines for Food & Beverages sector |
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'Tea' was at number one position on 'Newspapers' took 3rd position
on 'Magazines'.
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'Spices' was the top category of F&B
on Magazines. |
| Preference
of Genre in Food & Beverages sector |
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'Women' based magazines gained max. share of 44% ,followed
'News/Current Affair' magazines with 19% share of F&B
advertising during 2007.
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‘Brooke Bond Lipton Pvt Ltd’ and ‘GCMMF’
were among the top 5 advertisers list of Metro, Non Metro and
Mini Metro Newspapers.
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Rank
shift of the Top advertisers of F&B sector in 2007 during
2006
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• 'Brooke Bond Lipton India Ltd' the lead advertisers
in 2007 moved up from 10 place in 2006.
• Whereas 'Nestle India Ltd' and 'Raja Biscuits Industries
Ltd' jumped max. places to be in the top 10 list of 2007 compared
to 2006.
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New
brands of Food & Beverages launched on Print
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During 2007,the top 10 list of new brands of F&B
sector was a mix of 2 brands each under 'Ice Cream/Frozen Desserts',
'Aerated Soft Drink’,’ Tea' and 'Biscuits'. |
| Preference
of Sales Promotional campaign in Food &Beverages sector |
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• More than 50% of Sales promotion ads were of 'Contest
Promotion' followed 'Add on Promotion' and 'Price Promotion'
with 27% and 6% share respectively in 2007.
• Compared to 2006 9% more usage of sales promotional
ads in the F&B sector during
2007. |
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| Watch
out for the sequel with an in-depth analysis of advertising
in Print covering topics like TV and Radio Promotion on Print,
Genre of Print Publications, Main Issue vs Supplements, etc.
Watch out for forthcoming interesting analyses in future.
(Analysis from AdEx India-A Division of TAM Media Research)
For
more such analysis click here...
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