 Air-conditioners
advertising in Print grew 6% in 2004.
Apr 07, 2005 |
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| Key
Findings:
· 6% rise in Air-conditioners Advertising in Print
in 2004 compared to 2003.
· Month-wise, the highest advertising was witnessed
in April 2004 in Print.
· Top 5 spenders accounted for 70% of the advertising
share.
· Delhi publications got maximum advertising from Top
5 Spenders in Print in 2004.
This week, AdEx India looks at the Air-conditioners
category. First, let’s take a look at Air-conditioners
advertising spends across the years in Print.
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Across the year 2000-04, 2002 showed a dip of 18%. Thereafter,
it grew 2% in 2003 followed by 6% rise in 2004.
Let’s also look at the advertising pattern of Air-conditioners
across months in 2003-04.
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Maximum Air-conditioners advertising was witnessed in April
in 2004 whereas 2003 showed peak advertising in May in Print.
Let’s look at the Top 5 Spenders in Print advertising.
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· Interestingly, the Top 5 spenders accounted
for 70% of the share.
· LG India Electronics comes on top with 27% of the
advertising share.
· Samsung India is in 2nd position with 17% share.
Let’ now take a look at the publications state-wise
used by the Top 5 Spenders in ’04 in Print.
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· Delhi publications were the thrust
for the Top 5 Spenders.
· Maharashtra publications were the next preferred
lot.
We shall be coming out with similar analyses
on other categories in the coming days.
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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