Top Story

e4m_logo.png

Home >> Digital >> Article

The Mobile Gamer receives S$1 mn investment from One97

20-July-2011
Font Size   16
Share
The Mobile Gamer receives S$1 mn investment from One97

Singapore-based mobile social game creator TheMobileGamer (TMG) on Tuesday announced that it had received Series A funding of S$1 million from India’s One97 Communications.

TMG is a publisher of mobile social games like Club Wars, Monster Fight and Fun Factory for South East Asia. Distributed directly through Kotagames.com and via social networks, TMG has more than 500,000 subscriber base for its games.

TMG license and develop games that are localised and distributed through various networks and operators in South East Asia.

Commenting on the investment, Alvin Yap, CEO, TMG, said, “TMG is extremely thrilled to have One97 as an investor. The value goes beyond money as we are sure Vijay and his team can add significant knowledge and experience along with unprecedented access to the Indian market. We are excited to join the One97 family and to work together with them in becoming the market leader for mobile social games in Asia.”

One97 Communications Ltd is claimed to be India’s widest and largest deployed telecom application cloud platform. It also invests in early stage mobile companies out of its initiative One97 Mobility Fund, which is a $100 million fund set-up.

Talking about the investment, Vijay Shekhar Sharma, Chairman and Managing Director, One97 Communications Ltd, said, “Mobile social gaming is a high growth area of mobile gaming. Alvin and his team have shown their creativity and passion in launching addictive games on social platforms in South East Asia. We are very delighted to be part of the success of TMG.”
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking