Monster India has announced an exclusive alliance with
Shaadi.com. As a part of the strategic alliance, Monster India will
host Shaadi.com’s job channel and drive job seekers to the hosted site with banner advertisements and an exclusive career newsletter to their subscribers.
Commenting on the alliance, Arun Tadanki, President & Managing Director, Monster Asia, said, “The relationship is a demonstration of the synergy between the job seeking audience on Monster and those seeking life partners on Shaadi.com. In reaching out to the diverse audience on Shaadi.com we will deliver a wide-ranging talent pool to employers and help the job seekers reach out to some great opportunities in the market.”
Anupam Mittal, President & CEO, People Group, said, “By helping people find a life partner, Shaadi.com addresses one of the most important decisions in their life. This alliance is an extension of the same philosophy and helps us also be a part of another important life decision – the right career choice. Monster’s global career network ties in well with our global member base, making it the career partner of choice for us.”
According to a Nasscom report, besides e-mail, jobs and matrimony will be the top drivers of increased Internet usage in 2005. According to the December 2004 *comScore Media Metrix report, Monster is the number one job site and Shaadi.com is the leading matrimonial service provider in India.
Tadanki added, “The similarity between the target audience of Monster and Shaadi.com notwithstanding, the alliance is a great way to leverage the online strength each other have.”