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Monster Asia – Naukri duel for top slot

02-June-2004
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Monster Asia – Naukri duel for top slot

The boom in the online job recruitment websites in the country has given way to an intense competition among several players for the number-one position. Majors like MonsterAsia.com and Naukri.com have recently released their latest traffic results and, interestingly, both of them claim to be at the number-one slot.

Speaking to exchange4media.com Arun Tadanki, President and MD, Monster.com, Asia, says that the traffic of the combined entity to Monster India and JobsAhead is 55 lakh per month, according to Media Metrix, a global organisation that monitors traffic on the Internet. The nearest competitor has traffic of only 26 lakh unique visitors per month in April 2004, as per Media Metrix. This makes Monster twice as large as the nearest competitor. “Our marketshare is 62 per cent as compared to 30 per cent of the nearest competitor,” he claims.

The key benefit for Monster has been the acquisition and this has propelled a strong market leadership position overnight. “Clients are witnessing the change and we will be able to demonstrate better value for our clients,” Tadanki says.

Arguing on Tadanki’s claim, Sanjeev Bikhchandani, CEO, Naukri.com, says according to Global Alexa, an independent traffic ranking service, Naukri.com tops amongst Indian websites. It is larger than the combined entities of its two closest competitors. The site has over 10,500 clients in India and abroad. The market size for online recruitments in the country is around Rs 80 crore at present and the company is targeting a sale of around Rs 40 crore this fiscal which is almost 100 per cent more as compared to previous year.

With each of the major players claiming to be the number one now it’s the corporates’ turn to decide which site they prefer for recruitments.

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