Top Story


Home >> Digital >> Article

Mindshare launches Shop+ to help clients leverage real-time data for marketing

Font Size   16
Mindshare launches Shop+ to help clients leverage real-time data for marketing

Mindshare, the global media agency network that is part of WPP, is launching Shop+, a unit dedicated to helping clients leverage real time data to apply adaptive marketing techniques to both in-store and online shopping.

Shop+ covers all forms of commerce, from exploring beacons in physical stores to the latest adaptive pricing and promotion technologies being used by online retailers.

Joe Migliozzi, MD, Mindshare North America, is global lead for Shop+ with support from Emma-Jane Steele and Charlotte Day-Lewin in the worldwide team based in London and Narayan Ivaturi in APAC. Combined, the global Shop+ team is 12 people strong.

Shop+ launches with partnerships with Checkout 51, a mobile coupon app for shoppers, InMarket, a beacon proximity, location intelligence and mobile shopper marketing platform and Footmarks – an enterprise awareness (beacons) platform provider. Additional partners will be added in the following months.

Norm Johnston, Chief Digital and Strategy Officer, Mindshare Worldwide, said, “We are at the beginning of a third wave in digital marketing, with exponential growth in new data sources and technology, which is why we recently launched Life+ to help brands explore their role in the emerging Internet of Things. These same dramatic changes are happening in retail, and we intend to help our clients be at the forefront of digital and data innovation in both offline and online shopping.”

Joe Migliozzi, Shop+ Leader at Mindshare said, “Digital technology continues to dramatically change retail, from online to mobile to in-store. Despite all these separate evolving channels, the consumer doesn’t see a distinction between online and offline shopping. It is one experience and brands must integrate all brand and shopper media across all channels to communicate a strong and consistent message from awareness all the way to conversion.”

Tags Shop+ WPP Joe Migliozzi Norm Johnston

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...