MediaMath, the leading independent programmatic company for marketers, today announced that it has started operating in India. The company has signed on Zirca Digital Solutions as its exclusive partner in India and already has clients set to launch marketing campaigns in 2017.
India marks the 42nd country of operation for MediaMath and represents a significant growth opportunity for the company. MediaMath’s clients include some of the largest brands and agencies in the world, many of which view India as a critical growth market. MediaMath is already working with Interactive Avenues in India.
“Amardeep Singh, the CEO of Interactive Avenues said, “It is our endeavour to apply the best technology to solve our client’s marketing challenges. Working with MediaMath, we have been able to access an integrated DMP & DSP solution that helped us drive significant ROI improvements.”
“Working with clients in India has always been a near-term goal for MediaMath,” said Rahul Vasudev, Managing Director for MediaMath in Asia-Pacific. “Digital ad spend in India will surpass USD 1 billion in 2017 and we want to help our clients drive the best outcomes for the business with every dollar. MediaMath’s global reach and industry-leading platform means we can solve the biggest challenges for marketers,” added Vasudev.
MediaMath chose Zirca as its reseller in India because of Zirca’s local market expertise and leadership with programmatic marketing. Zirca will manage all sales outreach, contracting, campaign management, and creative services for MediaMath’s clients in India.
“MediaMath’s robust infrastructure powers digital advertising for more than 4,000 advertisers globally and the company has moved the programmatic industry forward in exciting ways,” said Neena Dasgupta, CEO, Zirca. “We’re delighted to bring this amazing ad-tech platform and its intelligence to the Indian advertising ecosystem because we know programmatic is set to witness an exponential growth in the country. Our deep partner network and our service-oriented work ethic will support MediaMath’s mission of increasing its presence in India,” Dasgupta further said.
MediaMath plans to expand its offerings in India throughout 2017 and leverage the strategic position to continue expanding throughout southern Asia.