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Awareness of Internet among kids in Hyderabad, Ahmedabad low: TNS Mode study

25-March-2002
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Awareness of Internet among kids in Hyderabad, Ahmedabad low: TNS Mode study

According to the Netmeter study done by TNS Mode, awareness of Internet among the children in Hyderabad and Ahmedabad was relatively low compared to other cities. Children in Delhi, Chennai and Bangalore were found to be most Internet savvy.

The study covered, approximately 2,400 individuals between the age group of eight and 15 years, from SEC A and B households in order to estimate their Internet status. The study revealed that the high level of awareness was due to school among the kids.

Almost one-fifth of the children under this study were found to have Internet facility at their respective schools. According to the study the Internet status is near identical among male and female children and trends indicate that awareness and exposure have been increasing with age among children.

According to the study, children unlike adults, who used the Internet mainly for email purpose use it to visit discovery or sports sites. However regional disparity was very noticeable. Children in cities like Delhi, Chennai and Bangalore were extremely Internet savvy while Mumbai and Ahmedabad lagged behind.

The study covered eight metros including Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad and Pune.

Source: Business Standard

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