Top Story

e4m_logo.png

Home >> Digital >> Article

Awareness of Internet among kids in Hyderabad, Ahmedabad low: TNS Mode study

25-March-2002
Font Size   16
Awareness of Internet among kids in Hyderabad, Ahmedabad low: TNS Mode study

According to the Netmeter study done by TNS Mode, awareness of Internet among the children in Hyderabad and Ahmedabad was relatively low compared to other cities. Children in Delhi, Chennai and Bangalore were found to be most Internet savvy.

The study covered, approximately 2,400 individuals between the age group of eight and 15 years, from SEC A and B households in order to estimate their Internet status. The study revealed that the high level of awareness was due to school among the kids.

Almost one-fifth of the children under this study were found to have Internet facility at their respective schools. According to the study the Internet status is near identical among male and female children and trends indicate that awareness and exposure have been increasing with age among children.

According to the study, children unlike adults, who used the Internet mainly for email purpose use it to visit discovery or sports sites. However regional disparity was very noticeable. Children in cities like Delhi, Chennai and Bangalore were extremely Internet savvy while Mumbai and Ahmedabad lagged behind.

The study covered eight metros including Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad and Pune.

Source: Business Standard

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video