Top Story


Home >> Advertising >> Article

Yamaha to roll out nationwide campaign for Gladiator bikes

Font Size   16
Yamaha to roll out nationwide campaign for Gladiator bikes

After launching two of its superbikes, YZF-R1and the torque sports MT01 in India, Yamaha Motor India is out to strengthen its presence in the 125cc segment with two more variants of its popular Gladiator bikes – Type SS (Stylish & Sporty) and Type RS (Racing Sports).

The two-wheeler manufacturer will also roll out a nationwide campaign for these bikes, which will commence in 10 days’ time. Yamaha has earmarked Rs 10 crore for the 360-degree campaign that would continue for two months. A TVC is being created by Dentsu Marcom, which will break around mid-March.

T Maeda, Chief Marketing and Sales Officer, Yamaha Motor India, said, “Yamaha Gladiator Type SS and Type RS are the first launches in 2008. We are planning to roll out a nationwide campaign in a phased manner, starting with the print media that will cover all major newspapers across the country. This would be followed by a television commercial for TV channels and cinema screens, and an outdoor campaign targeting all key markets.”

Maeda further said, “The Gladiator Type SS and Type RS bikes have been designed to be true to the Yamaha DNA. Catering to the young, evolving lifestyle market, Gladiator Type SS and Type RS will target young students and young executives in SEC A, B and C, who seek a solid machine with good overall product balance and distinctive style. The Type SS and Type RS bikes are strong products and we are confident that they would drive our sales to the fifth gear.”


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Pandey brothers will soon receive the Lion of St Mark, the Cannes Lions Lifetime Achievement Award. They are the first Asians and Indians to win this award

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by