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Yamaha to roll out nationwide campaign for Gladiator bikes

16-February-2008
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Yamaha to roll out nationwide campaign for Gladiator bikes

After launching two of its superbikes, YZF-R1and the torque sports MT01 in India, Yamaha Motor India is out to strengthen its presence in the 125cc segment with two more variants of its popular Gladiator bikes – Type SS (Stylish & Sporty) and Type RS (Racing Sports).

The two-wheeler manufacturer will also roll out a nationwide campaign for these bikes, which will commence in 10 days’ time. Yamaha has earmarked Rs 10 crore for the 360-degree campaign that would continue for two months. A TVC is being created by Dentsu Marcom, which will break around mid-March.

T Maeda, Chief Marketing and Sales Officer, Yamaha Motor India, said, “Yamaha Gladiator Type SS and Type RS are the first launches in 2008. We are planning to roll out a nationwide campaign in a phased manner, starting with the print media that will cover all major newspapers across the country. This would be followed by a television commercial for TV channels and cinema screens, and an outdoor campaign targeting all key markets.”

Maeda further said, “The Gladiator Type SS and Type RS bikes have been designed to be true to the Yamaha DNA. Catering to the young, evolving lifestyle market, Gladiator Type SS and Type RS will target young students and young executives in SEC A, B and C, who seek a solid machine with good overall product balance and distinctive style. The Type SS and Type RS bikes are strong products and we are confident that they would drive our sales to the fifth gear.”

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