Top Story


Home >> Advertising >> Article

Union Bank of India signs Motivator as media AoR

Font Size   16
Union Bank of India signs Motivator as media AoR

Union Bank of India has finalised its media agency following a multi-agency pitch and the decision has gone in favour of Motivator. The bank had empanelled five creative agencies – Mudra, SSC&B Lintas, JWT, Interpublicity and Pressman Advertising – in May 2006. The account size is estimated to be around Rs 25 crore.

The media pitch culminated about a fortnight back and had been going on for the last one month. Even as official comments were not available, senior officials of the bank confirmed the development, indicating that it was Motivator’s approach to the bank’s requirements in communication that clinched the deal in the agency’s favour.

The win comes close on the heels of Motivator bagging the Barclays Bank account. Now, with the addition of the Union Bank of India business, the agency has crossed Rs 130 crore in new billings in 2006. It is interesting to note that Motivator had bagged yet another ‘bank account’, that of Bank of India, earlier this year.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3