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Triton Communications to handle creative and media duties for Nitco Tiles

29-April-2008
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Triton Communications to handle creative and media duties for Nitco Tiles

Close on the heels of bagging the IOL Netcom account, Triton Communications has won the creative and media duties of Nitco Tiles. With an ad spend of over Rs 5 crore and a range of innovative flooring solutions, Nitco Tiles plans to revolutionise the tile market in the country.

Commenting on the account win, Ali Merchant, Founder Director, Triton, said, “Nitco Tiles is indeed an important account to have on our roaster. Winning this pitch gives Triton yet another opportunity to do outstanding creative work. We are looking forward to partner our client Nitco in their quest for attaining market leadership.”

On the decision of appointing Trition as its agency, Pervez Amin, Vice President-Sales, Marketing and Commercial, Nitco Tiles, explained, “After having worked with some of the large advertising agencies in the country and having seen pitch work from some others, we are happy to assign our account to Triton.”

Nitin Sawale, General Manager-Marketing, Nitco Tiles, added, “Triton has displayed the necessary strategic and creative ability, which we believe will work towards taking our brand to the next level.”

“The category of tiles is largely driven by design and is at a nascent stage when it comes to brand choice. Our task will be to make Nitco every consumer’s preferred brand by leveraging the many product innovations it has to offer,” said Samarjeet Shimpi, Senior Vice President-Brand Services, Triton Communications.

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