In order to achieve synergy in the Zee Sports-Ten Sports partnership, both parties have announced that the Ten Sports ad sales team would also sell on-air commercial time on Zee Sports. The Zee Sports team will continue to market all ground sponsorship opportunities.
The Ten Sports sales team has wide experience in on-air sales in India for the last five years, marketing properties such as the India cricket team’s tour of Pakistan in 2004 and 2006, WWE, US Open, UEFA Champions League, etc.
Under this new structure, Satish Menon, President, Sponsorship & Business Development, Zee Sports will have a larger role in the day-to-day operations of Zee Sports. The Zee Sports team would also be responsible for selling ground sponsorships on various properties such as Indian football, Indian golf and also the much talked about Indian Cricket League (ICL).
Said Menon, “This gives us an opportunity to combine the two channels with their own unique strengths, and for us at Zee Sports, which has most of its properties with both ground and on-air rights to concentrate on the growth of the sport and maximize the value of the property.”
Rukin Kizilbash, General Manager, Taj TV India, said “It is very exciting indeed for the Ten Sports team to have the opportunity to sell airtime for Zee Sports as well. Zee Sports is a strong brand with many popular products such as Indian Football, WTA Tennis, Superbikes, etc., and we look forward to generating substantial revenue for the channel.”