Top Story

e4m_logo.png

Home >> Advertising >> Article

Ten Sports to sell on-air commercial time on Zee Sports

04-July-2007
Font Size   16
Share
Ten Sports to sell on-air commercial time on Zee Sports

In order to achieve synergy in the Zee Sports-Ten Sports partnership, both parties have announced that the Ten Sports ad sales team would also sell on-air commercial time on Zee Sports. The Zee Sports team will continue to market all ground sponsorship opportunities.

The Ten Sports sales team has wide experience in on-air sales in India for the last five years, marketing properties such as the India cricket team’s tour of Pakistan in 2004 and 2006, WWE, US Open, UEFA Champions League, etc.

Under this new structure, Satish Menon, President, Sponsorship & Business Development, Zee Sports will have a larger role in the day-to-day operations of Zee Sports. The Zee Sports team would also be responsible for selling ground sponsorships on various properties such as Indian football, Indian golf and also the much talked about Indian Cricket League (ICL).

Said Menon, “This gives us an opportunity to combine the two channels with their own unique strengths, and for us at Zee Sports, which has most of its properties with both ground and on-air rights to concentrate on the growth of the sport and maximize the value of the property.”

Rukin Kizilbash, General Manager, Taj TV India, said “It is very exciting indeed for the Ten Sports team to have the opportunity to sell airtime for Zee Sports as well. Zee Sports is a strong brand with many popular products such as Indian Football, WTA Tennis, Superbikes, etc., and we look forward to generating substantial revenue for the channel.”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group