Creating awareness and driving discussions on game changer trends in media, the upcoming chapter of The Advertising Club’s Media Review will see Jonah Goodhart, CEO and Co-Founder, Moat and Shashi Sinha, CEO IPG Mediabrands, India together present the Media Review.
The Advertising Club’s Media Review has gained eminence as a leading thought leadership and ideas exchange platform. Started in 2005, the review has emerged as one of the most important event on the annual rooster of The Advertising Club (TAC) along with the reckoned EFFIE, EMVIE, ABBY, M.Ad Quiz and Young Achievers’ Awards.
Jonah Goodhart will address the engaging subject of “Viewability: The Big Challenge of Digital measurement” while Mr. Shashi Sinha will speak on “Growing India’s Adex with Measurement”.With more than half of the ads online today not viewable, it is definitely not what it seems. The review will throw light on the growing significance of viewability in the Digital Advertising industry. From base viewability metrics of time and pixels in context to extensive non-human traffic detection to brand safety metrics and more, the forum will provide imperative insights on key issues of measurement.
Speaking about this the impact of the Media Review, Raj Nayak, President, The Advertising Club said, “The media environment is very dynamic and constantly evolving with new trends and innovations. It is imperative for us to stay ahead of the curve on adopting new trends while also pioneering new game changer ideas and initiatives. Knowledge platforms like the Media Review is a great enabler and allows all who are part of this industry to be aware, stay innovative and stay relevant.”
Speaking about the need for measurement in the context of this edition's discussion, Shashi Sinha, CEO IPG Mediabrands, India said, “An impactful campaign is one that is creative, innovative and aligns to the business objectives. Measurement is imperative to be able to assess value and impact of the campaign in effectively delivering on the brands message. Also, measurement helps provide qualitative insights allowing brands to fine tune their messaging and achieve significant optimization for their spends.”
Media Review 2016 is set to add significant value to advertisers and agencies, empowering them with knowhow that will help them achieve confidence in their media planning decisions by weeding out waste. It will also allow digital broadcasters to distinguish their high quality and high viewable inventory from the competition.
This edition of the review will be held on October 13 at Mumbai’s St. Regis (Hotel Palladium).