Markson, the stand alone company of Delhi-based SNR Electronics Ltd, has roped in veteran actor Shatrughan Sinha as their brand ambassador. The company has recently launched their range of electronics and home appliances.
Vijay Sharma, President-Sales and Marketing, SNR Electronics Ltd, said, “The reason we chose Shatrughan Sinha as brand ambassador is because he is a popular face in India among the masses. He is honest, reliable and dependable, plus he is non-controversial in the film industry and in politics.”
Elaborating on the advertising plans, Sharma said, “The TVC will break in all regional and entertainment channels within five days. Prahlad Kakkar has directed the TVC. The print campaign will start from February 10, 2008 in all major newspapers. The OOH campaign will focus on the highway between Delhi and Karnal. The company has earmarked Rs 5 crore for advertising initially, which will go up to Rs 20 crore in the forthcoming years.” Delhi-based Foresight Communications is handling the Markson account.
Sunil Gupta, CMD, SNR Electronics Ltd, and Co-promoter of Markson, said, “I firmly believe that a major reason for entering this industry is the keen demand for better and advanced electronic devices by the Indian masses. Another reason for entering this segment is the increasing demand for LCDs, laptops, and air conditioners.”
Sunil Wadhwani, CEO, SNR Electronics Ltd, and Co-promoter of Markson, said, “We are coming up with DTH, colour television, LCD TV, laptops, desktops, home theatres and DVD players. It is a highly quality range of products at affordable prices.”
He added, “The company is planning to have exclusive Markson showrooms across the country. At present, we have a network of 2,000 dealers and distributors all over India.”