Top Story

e4m_logo.png

Home >> Advertising >> Article

Rewind 2010: The top categories in TV, print and radio

04-January-2011
Font Size   16
Share
Rewind 2010: The top categories in TV, print and radio

exchange4media Group, in association with AdEx India, a division of TAM Media Research, brings the top categories of 2010 in television, print and radio as part of the ‘Rewind 2010’ special coverage. The data is for the period January-November 2010.

Top Categories – Television:

Toilet soaps led among the top categories advertised on television in 2010 with a share of 4 per cent. Washing power/ liquids, cellular phone service, shampoos and social advertisements followed with 3 per cent share. In 2009, toilet soaps, cellular phone service and social advertisements led the field with 4 per cent share.

Top Categories – Print:

In print, the top category advertised in 2010 was educational institutions, the same as 2009. However, while the share was 11 per cent in 2009, it fell to 9 per cent in 2010. Social advertisements followed with a share of 7 per cent.

Top Categories – Radio:

Cellular phone service was the top advertised category in radio in 2010 with a share of 7 per cent, the same as in 2009. Independent retailers and properties/ real estates followed with 6 per cent share each.

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by