Following a multi-agency pitch, Maxus India has been appointed the media AOR, while BBDO India has bagged the creative mandate for Akzonobel, formerly known as ICI Paints. The pitch process also saw the participation of incumbent agency Mudra and Mediacom. Ajit Varghese, MD, Maxus India, has confirmed the development to exchange4media.
On bagging the account, an elated Varghese said, “We continue to win the client’s trust through our approach that is based on our focus on business solutions, the passion of our team and the commitment to make a difference. We are happy to partner Akzonobel in their vision to build a great business in India.”
This win for Maxus comes on the back of recent wins like Colors, Rediff.com and Red Bull.
In a prepared statement, Hemant Somani, GM - Marketing, ICI Paints, said, “Maxus’ understanding of the brand priorities, coupled with their strong capabilities, translated into a new media approach for us that is powerful and compelling.”
The agency has a roster of strong Indian and international clients, including Vodafone, Nokia, Tata Sky, Hero Honda, Dabur, Perfetti, Titan, Bajaj Allianz, Fiat, and Seagrams, among others.