Top Story

e4m_logo.png

Home >> Advertising >> Article

Maxus India bags media, while BBDO India gets creative biz for Akzonobel

26-November-2009
Font Size   16
Share
Maxus India bags media, while BBDO India gets creative biz for Akzonobel

Following a multi-agency pitch, Maxus India has been appointed the media AOR, while BBDO India has bagged the creative mandate for Akzonobel, formerly known as ICI Paints. The pitch process also saw the participation of incumbent agency Mudra and Mediacom. Ajit Varghese, MD, Maxus India, has confirmed the development to exchange4media.

On bagging the account, an elated Varghese said, “We continue to win the client’s trust through our approach that is based on our focus on business solutions, the passion of our team and the commitment to make a difference. We are happy to partner Akzonobel in their vision to build a great business in India.”

This win for Maxus comes on the back of recent wins like Colors, Rediff.com and Red Bull.

In a prepared statement, Hemant Somani, GM - Marketing, ICI Paints, said, “Maxus’ understanding of the brand priorities, coupled with their strong capabilities, translated into a new media approach for us that is powerful and compelling.”

The agency has a roster of strong Indian and international clients, including Vodafone, Nokia, Tata Sky, Hero Honda, Dabur, Perfetti, Titan, Bajaj Allianz, Fiat, and Seagrams, among others.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...