Top Story

e4m_logo.png

Home >> Advertising >> Article

Lavie appoints Makani Creatives as its advertising agency for Bags and Shoes

22-July-2016
Font Size   16
Lavie appoints Makani Creatives as its advertising agency for Bags and Shoes

Lavie, a leading Indian brand of fashion accessory and footwear has appointed Makani Creatives Pvt. Ltd as its advertising agency for its range of bags and shoes.   

Established in 2010, Lavie is India’s leading women's accessory brand, with a pan India presence. Lavie launched its range of footwear in 2013. The brand leveraged the insight that women are indecisive and fickle in all their choices and worked  on a communication platform “Fickle is Fun”. The proposition was launched with a campaign with Kareena Kapoor which had very high stickiness with the consumers. 

The brand personality was built on the premise that women are unapologetic about their choices or the lack of it. In fact women nowadays are quite blasé about always wanting more and not making choices.

Speaking on the development, Sandeep Goenka, COO said, “Makani Creative has an illustrious track record of building and sustaining some of the most high profile fashion and retail brands in the country. It’s this expertise that they leveraged in order to come up with a very fresh perspective on “Fickle is Fun”. Makanis based their pitch on consumer insights while retaining the fashion and aspiration quotient of the brand. We look forward to breaking new grounds with the path created along with Makani Creative.”

Sameer Makani, MD, Makani Creatives said, ‘‘Lavie has created a very strong presence in a very short span of time in the market. Its strength lies in having a range of products right from wallets to bags and shoes all within an affordable range. Lavie gives women the liberty to amass more and more fashion accessories to go with their many moods and wardrobe.  

The Lavie (range of products) is able to straddle the everyday as well as occasion based need of a woman. Its pan India presence ensures style or trend is not just an urban phenomenon.”  

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow