Komli, a display ad network, has launched Search RePlay, an innovative solution that leverages the benefits of search and display advertising to create more value for advertisers. Search RePlay is an advertiser-friendly solution that retargets users with the advertisers’ ads on Komli’s display network once the user has already clicked on the advertiser’s search ad.
Advertising on search has long been a major online advertising medium for conversion focused advertisers, but at the same time, many advertisers still see up to 95 per cent of their visitors walk away without converting. Search RePlay allows advertisers to replay their message in front of these consumers on Komli’s display network. It raises the bar higher by generating conversions for the advertiser at a higher ROI and by marrying search with display advertising, which have hitherto been seen as distinct entities.
Akshay Garg, Business Head, Komli, explained, “Until now, when a user clicks on a search ad but does not convert, neither advertisers nor search firms are doing anything to follow up with the user, which is crucial. A click is an expression of interest, but does not guarantee conversion. Search RePlay, by leveraging Komli’s display network’s wide reach and retargeting technology, increases the probability of conversion of those users who have clicked-through but haven’t converted. These users are often the ones who are most interested in the advertiser’s offering – it is just that they need longer to convert.”
Komli is currently partnering with some of India’s premier search marketing firms to execute this offering and pass on cost savings to advertisers. Earlier this year, Komli was the first Indian ad network to introduce behavioural and retargeting capabilities. With the introduction of Search RePlay, Komli is building a product line that enhances the value proposition of online advertising and offers Indian advertisers some of the best solutions and technologies available worldwide.
Komli provides services for advertisers and publishers around the world to help make online advertising simpler and more efficient.