Initiative Media, the Rs 900-crore media buying and planning wing of ad agency Lowe has bagged the ‘Media Planning AOR’ for the Titan Group.
At present, Initiative Media is the AOR for companies such as ITC, Maruti, Bajaj Auto, ICICI Prudential, Birla Tata AT&T, LG, Siemens and Sony Outdoor among others. According to sources, Titan has entrusted IM with the entire planning of its key brands.
Initiative Media has recently introduced a host of media planning tools like IMprove, IMphase, PAD Modelling & Radar, which enables them to evaluate more than a million spot options within 30 seconds. Trainers from Europe have trained Initiative Media planners on all these fronts and the latest software are installed in all Initiative Media India offices. This has contributed significantly to the success of our planning product.
Source: Financial Express