Aegis Media’s Vizeum India has been appointed as media AoR for Prism TV to handle the five ETV regional channels, namely, ETV Marathi, Bangla, Kannada, Gujarati and Oriya.
As ETV Network gears up for a refreshed strategy, Vizeum as the media AoR will play a pivotal role in the next phase of growth for the network, shared an official release.
“We are delighted to partner with Vizeum in our attempt to redefine the next phase for ETV channels. Building a brand around the network can present a lot of interesting challenges and we look forward to work with team Vizeum in getting people hooked to our regional channels,” said an official spokesperson from Prism TV.
Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said “All I would say with pride is, our dream of attracting clients and talent to Vizeum automatically in our fourth year of operation, rather than us having to go out, is becoming a reality. I take this opportunity to welcome ETV Network into the Vizeum family. We are thankful to the client management for considering us worthy.”
Vizeum operates in 55 countries with a philosophy of in-depth understanding of the co-existence of lives, brands and media in the actual world.